Bradford City: Lawn counting the cost of cup run (From Bradford Telegraph and Argus)
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Bradford City: Lawn counting the cost of cup run
7:30am Saturday 22nd September 2012 in Bantams
By Simon Parker, Bradford City Reporter
Josh Labadie looks to block Kyel Reid’s cross during City’s Capital One Cup first-round win over Notts County
City could lose money from their first League Cup third-round appearance for 11 years.
The Bantams face fellow League Two side Burton on Tuesday aiming for a spot in the Capital One last 16.
But the unexpected cup run, which included a shock win at Watford, has not earned them anything because there is no prize money in the early rounds.
That was stopped last season but the players still receive win bonuses for going through as part of an agreement with the union.
City joint-chairman Mark Lawn admitted: “If we don’t get a good crowd against Burton then, with the bonuses we have to pay the players, we could technically make a loss. That’s ridiculous at this stage of the competition.
“They have changed the whole aspect. There’s no win bonuses for getting through the rounds until you reach the semi-finals and then you have to win that to receive £25,000.
“People call the Johnstone’s Paint Trophy a Mickey Mouse cup but at least you get money for winning each round. It may not be much but at least it covers the costs, which is more than you get in this one.”
City received £11,000 as their share of the net receipts from last month’s win at Vicarage Road. But they estimate that half of that disappeared on player bonuses with travel costs on top.
Lawn added: “When we’re playing Watford, we aren’t a big draw for them so it’s hardly going to fill the ground, particularly on a Tuesday night when a lot of fans don’t come out anyway.
“The bonuses were set by the PFA (professional footballers association) when teams were getting prize money. Now they won’t let you alter bonuses unless the players agree to it as a group and who’s going to do that?
“So we’re stuck between a rock and a hard place. It’s a good competition but we’re not going to win it and from a monetary point of view it’s not the best.
“We need to get a big draw if we get through with some Sky money. Man United or Arsenal away would do but knowing our luck it will be Crawley!”
Not that Lawn is expecting an easy ride against the only other survivor from the bottom division. Burton have won three on the bounce and will be just as confident of making it to the big boys.
He said: “We have got to be wary because they are winning games and scoring goals. Burton are certainly a lot better than last year and have been on top form.
“But it’s good to see us playing well at home. The fans deserve it and they are getting good value for money at the moment.”
Comments(13)
ricky76
says...
7:54am Sat 22 Sep 12
Freddy
says...
9:11am Sat 22 Sep 12
Dare I say this ? But I do not want Cup Matches!! Managers who assemble possible promotion Squads. Do not really want the extra matches . They invariably end up with injuries to key players. They are a drain on fitness. Cause financial problems, as Mr. Lawn states above.The lack of revenue would raise the question --Should we be in these competitions?.
Can the Club withdraw?. Probably not. But there is always that 'Carrot' of we may draw a Premier Club if we progress!.Chairmen crave the extra revenue that could occur from such lucrative progress!!.
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Freddy
says...
9:23am Sat 22 Sep 12
7:49am Sat 22 Sep 12
How about significantly lowering the prices for the Burton match, or offer some other incentive to get more fans in ?
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I understand your idea. But if prices are reduced--how would that increase the overall revenue, from the match. Unless significant extra numbers of attendees came to watch the match.
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Most of City's Supporters are working shifts--or long hours, during the day/evening. Because of the current economic plight THE WORLD finds itself in -( Thanks to The (W)Bankers). The City faithful do not have enough money available, to attend extra matches.
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I agree, there needs to be better incentives for all these home and cup matches. But our joint Chairmen etc., do not seem to have advanced positive, lateral thinking, on such incentives.
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audal
says...
10:21am Sat 22 Sep 12
dfell
says...
10:57am Sat 22 Sep 12
Dugoutboy
says...
12:28pm Sat 22 Sep 12
Freddy wrote:Not being picky but just a thought. Having to keep our ticket stubs from the Burton game so that if we win and get drawn against a big premier team we will get first choice at buying tickets, an incentive as without it we may miss out on a good game.
Hoggy64 says...
7:49am Sat 22 Sep 12
How about significantly lowering the prices for the Burton match, or offer some other incentive to get more fans in ?
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I understand your idea. But if prices are reduced--how would that increase the overall revenue, from the match. Unless significant extra numbers of attendees came to watch the match.
*
Most of City's Supporters are working shifts--or long hours, during the day/evening. Because of the current economic plight THE WORLD finds itself in -( Thanks to The (W)Bankers). The City faithful do not have enough money available, to attend extra matches.
*
I agree, there needs to be better incentives for all these home and cup matches. But our joint Chairmen etc., do not seem to have advanced positive, lateral thinking, on such incentives.
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Dugoutboy
says...
12:35pm Sat 22 Sep 12
bcfc1903
says...
2:08pm Sat 22 Sep 12
Dugoutboy
says...
2:57pm Sat 22 Sep 12
1 bingley bantam
says...
3:29pm Sat 22 Sep 12
Dugoutboy wrote:Yep gotta agree there mate.Good team again but Atkinson over Hines and Thompson you gotta be kidding Atkinson has done ok in centre mid but he aint no winger IMO not enough pace and guile.
Good to see PP has gone with what looks like 442 for this afternoon. And Johnny Mac back in goal
Freddy
says...
4:44pm Sat 22 Sep 12
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No Hines, but Atkinson. Perhaps it works better??.
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belle vue
says...
9:31am Mon 24 Sep 12
The best way to reward the fans and generate good energy is to slash prices for Burton (not a lot to lose because it's not a money spinner anyway) and get a good crowd in to lift the team.
Take a flyer on it and keep fingers crossed that we beat Burton and get Spurs (glamour club who have never liked coming to VP and could wobble) at home.
Forget the money, and throw everything at it and hope we make the quarters or semis. Why not?

Hoggy64 says...
7:49am Sat 22 Sep 12
How about significantly lowering the prices for the Burton match or offer some other incentive to get more fans in ?