JAMES Mason is hoping a late flurry of ticket sales can help City smash the 15,000 barrier and push towards the 17,000 mark.

The Bantams' chief operating officer has been the driving force behind the campaign which has seen over 13,000 season tickets and flexi-cards sold so far.

Adult season tickets can be bought for £149 before the July 5 deadline and the social media-led campaign – using the hashtag #onefournine – has caught the imagination of fans far and wide.

City have aggressively marketed their cheap season tickets throughout West Yorkshire, with a radio advert highlighting the difference in cost between watching football at Leeds United and Valley Parade.

"With the deadline approaching, we are well on our way to achieving our initial target of 15,000," said Mason.

"How far we then go towards 17,000 is up to the fans who haven't yet renewed and the amount of fans we can attract before July 5.

"As it stands, we have sold just over 13,000, which is a significant increase on season tickets and flexi-cards sold last year, with approximately 20 per cent of those new season-ticket holders.

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"Bradfordians and people further afield in West Yorkshire who didn't have season tickets last year are buying into the club.

"A lot of them are families, grandparents buying with children, mothers and fathers buying with children as well as aunties and uncles.

"We realise that in the next week that pay-day is looming for a lot of fans. We also appreciate that at this time of year families are going away on holidays, so people have to work their expenditure accordingly.

"But we are hoping that people capitalise on the cheaper prices because after July 5, an adult season ticket will almost double in price."

City's season tickets are the cheapest in League One and the club are to become the focus of a documentary for Copa90, a football YouTube channel who are currently one of the bigger independent football channels on the platform.

Mason explained: "They have almost one million subscribers and are all about telling the best football stories from around the globe.

"They were particularly attracted to how we have made football affordable and would like to make a feature on what we're doing.

"We have used our celebrity supporters but we have also been cute with our marketing to get other people talking about what we are doing.

"We have caught the attention of Leeds United, Huddersfield Town and Halifax fans and we have had messages of support from supporters of Preston, Millwall and Portsmouth, as well as fans up in Scotland.

"It's nice to know we are pushing boundaries and giving something back to the people who ultimately fund our game. We really do give value for money."

As well as a concerted social media campaign, City have also placed adverts in traditional print media across West Yorkshire.

Mason said: "We have also deliberately targeted traditional newspapers on the outskirts of Bradford in places like Ilkley, Otley, Harrogate, Thornbury, Calverley and Stanningley.

"These are places where we know we have a good population of supporters but, in austere times where football is expensive at certain clubs, we are giving them the opportunity to come and sample Bradford City.

"Bradford City fans have, in recent seasons, enjoyed success in major cup competitions and the league – but regardless of that, we have had a large, noisy and exuberant crowd.

"It's going to be a really positive and boisterous but thoroughly enjoyable family atmosphere next year. This is what Bradford City is all about, currently and going forward.

"Under my tenure, we are trying to do things a little bit differently and we are going to be creative in the coming season, as we were last year with the scarf display on the Kop against Sunderland.

"We want to make the football club interactive and accessible to fans, both online and in person, and already we are beginning to reap the rewards, so long may this continue."