City today unveiled a new kit and a very familiar sponsor for next season.
The Bantams have revealed their home shirts for the 2013-14 campaign – which they hope will kick off in League One.
And JCT600’s name will be emblazoned across the front once again after a seven-year absence.
The Bradford-based motor group have signed a three-year deal with City to renew a partnership that ran from 1997 to 2006 – a dramatic period that saw the club reach the Premier League but also suffer two administrations.
JCT founder and City honorary life president Jack Tordoff said: “Everything was thrown in during that time but we’re delighted to be back. We feel we belong there.
“We’re still Bradford City supporters whatever happens. But the club are going to achieve something eventually and, as it’s turned out, this year they’ve achieved a lot.
“I didn’t go to Wembley for the cup final because we had booked a holiday but I’m going this weekend.
“I think we stand a fair chance. It’s more of an equal contest with Northampton and Bradford City and the experience of playing at Wembley before has got to do some good.
“I like the look of the new shirt – and it would look wonderful in League One. For a city the size of Bradford, the club have been stuck in League Two for too long.”
City will step out in August in predominantly amber shirts with a vertical claret stripe. The shorts and socks are both claret.
Replica shirts will be available from tomorrow and the club anticipate a pre-Wembley rush.
City director of operations David Baldwin said: “The kit is changed annually as part of the agreement with Nike, so you are reinventing yourself each year.
“The hooped kit this season has been a popular design but this is very crisp and clean and I think it will be well received.
“It’s fantastic we’ve been able to do this sponsorship deal with a company that’s firmly established in Bradford. Hopefully we can bring the feelgood factor back to this city.
“Jack’s been there right the way through. It’s like a ‘coming home’.
“The continuity is important and that’s something we’ve tried to instil in everything the club have done from 2007 onwards. We want a feel of progressive forward steps but alongside firm foundations and relationships.”
Details of the away kit will be revealed later in the month.
Meanwhile, the club estimate they will make between £200,000 and £300,000 from their play-off participation.
Bradford City stalwart Jack Tordoff happy to be back as kit sponsor
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