Kyel Reid and Bradford City look the perfect fit.

So it’s no surprise that the flying wide man is hoping to launch his own clothing business.

Reid has brought wing play back into fashion at Valley Parade with some livewire displays to get the fans on their feet.

The 23-year-old Londoner – Phil Parkinson’s first City capture – is setting down roots in West Yorkshire and moved into a new home this week.

Once he has settled in, Reid is looking to get his “iBelieve” clothing range up and running.

“I’ve put it on hold for a bit to concentrate on my football,” he said. “But it’s going well so far.

“I’ve had a few meetings with boutiques and designer shops in London and spoken to some players about getting them to wear the gear.

“I’ve bought the (internet) domain name and spoken to the manufacturers about getting the designs done. Everything’s in place so I’m ready to get on with it.”

The idea for the name came to Reid during a family holiday last summer. He wants to promote a positive message for the youngsters he hopes will be attracted to his style.

“I want to put a message out there for young kids to believe in themselves and follow their dreams. People can become what they want to be.

“In London and a lot of cities anywhere, like Bradford, there are a lot of kids involved in crime.

“I want to show that’s not the way forward and encourage them to think more positively about their lives.

“It’s something I’m looking forward to putting back in the community.”

Reid’s blistering pace and ability to run at defenders has been tailor-made for City’s attack and he has quickly become a favourite with the crowd.

He is revelling in playing for a boss who knows him well from their Charlton days. But that did not stop Parkinson tearing him off a strip after an unusually poor display against Wimbledon.

Reid has no problems with his manager’s high demands.

He added: “We’ve got a good relationship and he expects a lot from me.

“If he doesn’t feel I’m performing to my ability then I feel he has a right to have a go and demand more.

“It’s because he knows I’ve got the talent and believes in me. He just wants me to put it in week in, week out.

“Obviously you’re going to have a bad game but he tells me to concentrate on keeping things simple to get it back on track.

“I’m loving my time up here and playing regularly is all I’ve wanted to do.

“I haven’t really had a settled run in my career when I’ve played 30-40 games. The most I think is 25 so my target this year is to beat that.”

And Parkinson’s not the only one to keep him on his toes.

Reid said: “My mum came up to the Wimbledon game so she gave me some stick as well!

“She’s played a massive part in my whole career. When I was young at West Ham she’d always take me to training.

“Now I’ve settled in, I’m sure she’ll try to get up as much as she can. And I want to make sure she’s happy with the way I’ve played!”