City are ready to pull the plug on cheap season tickets because of disappointing sales.

Fans have until tomorrow afternoon to snap up the current £184 deal – the equivalent of £8 per game.

But the club are still well short of the 10,000 target they always maintain makes the low prices viable.

Going into the weekend, the current figure is hovering around the 7,500 mark and the vast majority of those were sold at Christmas during the first cut-price offer.

Joint-chairman Mark Lawn admitted the club will have to rethink their policy for 2011.

He said: “Sales aren’t going as we expected and unless we have a very late surge it doesn’t look like we will hit 10,000.

“That means we won’t be able do to cheap season-tickets for the following year. There will be no deals at Christmas or special prices.

“To get Peter Taylor the budget we promised him, we needed to get to 10,000 – and that’s with Julian (Rhodes), his father and myself all putting our hands in our pockets again.

“We haven’t got any more pockets. The cupboard is getting awfully bare.

“I think the Bradford public want to think long and hard about whether they want cheap football.”

City have earned national plaudits for their cut-price schemes, which was first introduced to coincide with Stuart McCall’s return to Valley Parade in 2007.

Lawn added: “I’m not trying to tell people where they should be spending their money but it’s down to simple economics.

“The Bradford public have supported us in their thousands over the last few seasons and I appreciate and thank them very much.

“But you get to the situation where we keep putting money in and maybe it’s the turn for other people.

“I do expect next year that if Peter gets it right and we are in the top three, our crowds would be anywhere between 13,000 and 15,000. But people will obviously have to pay more to watch.”