Khan targets City's appeal to Asians (From Bradford Telegraph and Argus)
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Khan targets City's appeal to Asians
7:00am Thursday 8th January 2009 in Sport
By Simon Parker, Bradford City Reporter
Omar Khan wants to throw away negative mentors and bring in positive ones
City’s first Asian ambassador today pledged to “break the barrier” stopping the community from getting involved at Valley Parade.
Well-known Bradford entrepreneur and restaurateur Omar Khan has taken up the post with the goal to integrate more supporters from different backgrounds.
Khan plans to work closely with local primary schools and Asian businesses – and he is confident of making an impact in an area that City have struggled to tap into over the years.
Khan said: “We need people to feel part of the society where they live and at the moment that’s not happening. For some unseen reason, we haven’t broken that barrier.
“We need to keep Asian youngsters off the streets and give them positive role models. I’m sure the younger generation would love to be part of something that is very popular and have mentors they can identify with.
“I want to throw away the negative mentors and bring in a positive. Sport brings the community together and you can have every culture and nationality under one roof, all wanting the same thing.
“I love Bradford City because they are my club and I want everyone else in the Asian community to feel the same.
“This club has been turned round since Mark (Lawn) came in. The past 18 months has seen such a difference.
“They have opened the gates for everybody, whatever their background, and we want the Asian community to feel part of that.
“They need to understand that the club would embrace them with open arms. If I can do something to help in that way, I would love to.”
Khan is a long-time friend of City joint-chairman Lawn, who believes he will be the ideal man for the job.
“He’s a long-standing and well-respected businessman in the community and seemed the ideal person to bring on board,” said Lawn.
“We want to make it more friendly for the Asian community as a whole to come to the ground. There have always been opportunities to get involved with the club but by bringing in Omar, they might feel happier getting in touch.
“We’ve got British Asians who are third or fourth generation and love their football. We want to accommodate them and if there’s something that is stopping them from coming, we’d like to get round that.
“Omar can be a conduit for the Asian community. You need people to feel comfortable and having someone who people can come to that understands their culture will help.”
Khan can be contacted by e-mail at omarkhan@the-bantams.co.uk.
Comments(15)
freespeech
says...
10:37am Thu 8 Jan 09
Can you tell me when the gates have been closed to anyone other than football thugs? Please could someone, especially the editor comment on the validation of this statement?
And I guess this post will mysteriously disappear shortly
10:30am 08-01-2009
Waynus
says...
12:18pm Thu 8 Jan 09
It is the Asian communities themselves that closed the door on our football club and Khan's job is to found out why and get those doors opened. Comments like this do not help.
albion
says...
1:33pm Thu 8 Jan 09
Waynus wrote:As most of the Asian amateur players and supporters i know are Seikh, a representative from that faith might well have proved more productive.
Who actually conducted this interview with Omar? Was it Simon Parker, Derm Tanner (Radio Leeds), or someone from the Official Website? Whoever it was, has showed very poor journalism. Had Khan said to me that "They have opened the gates for everybody, whatever their background, and we want the Asian community to feel part of that", I would have challenged him to prove when we have actually 'closed the door on these people'.
It is the Asian communities themselves that closed the door on our football club and Khan's job is to found out why and get those doors opened. Comments like this do not help.
audal
says...
2:30pm Thu 8 Jan 09
Bricktop
says...
3:40pm Thu 8 Jan 09
futurethinking
says...
6:12pm Thu 8 Jan 09
All they currently have to look up to is bad driving, and general law-lessness.
I suppose the gates have always been open at VP, but going there might be slightly uncomfortable for them.
dannbradfc
says...
7:28pm Thu 8 Jan 09
freespeech wrote:i agree we have had similar shemes and soundbites to no avail. Most of the Asian supprters i know who are interested in football or city are mainly Sikh's. One reason for this is that they tend to mix more in pubs etc and have a longer history linked with Britain. There are racicts at city and there are also racists amongst the Asian community who prob don't come to games for this reason i.e. many still see watching football as a white working class pursuit. Also there is little in the way of traditional history in some of the culture as opposed to cricket.
I feel a little miffed about the comment in the editorial, to quote "They have opened the gates for everybody, whatever their background, and we want the Asian community to feel part of that." Can you tell me when the gates have been closed to anyone other than football thugs? Please could someone, especially the editor comment on the validation of this statement? And I guess this post will mysteriously disappear shortly 10:30am 08-01-2009
However the door as NEVER been closed to anyone as the poster rightly suggests and is actually an insult to the vast majority of Bradford fans and football supporters in general.
I know longer buy the T n A and apparently a journo friend who works for them says sales are down to 30.000 and falling. With ill thought out comments like this, the race fear factors, and the quite frankly awful new design i'm sure it will continue.
Victor Clayton
says...
7:59pm Thu 8 Jan 09
dannbradfc wrote:off at a tangent i know - but i stopped buying the T&A when they completely bottled it over the riots.
freespeech wrote: I feel a little miffed about the comment in the editorial, to quote "They have opened the gates for everybody, whatever their background, and we want the Asian community to feel part of that." Can you tell me when the gates have been closed to anyone other than football thugs? Please could someone, especially the editor comment on the validation of this statement? And I guess this post will mysteriously disappear shortly 10:30am 08-01-2009i agree we have had similar shemes and soundbites to no avail. Most of the Asian supprters i know who are interested in football or city are mainly Sikh's. One reason for this is that they tend to mix more in pubs etc and have a longer history linked with Britain. There are racicts at city and there are also racists amongst the Asian community who prob don't come to games for this reason i.e. many still see watching football as a white working class pursuit. Also there is little in the way of traditional history in some of the culture as opposed to cricket. However the door as NEVER been closed to anyone as the poster rightly suggests and is actually an insult to the vast majority of Bradford fans and football supporters in general. I know longer buy the T n A and apparently a journo friend who works for them says sales are down to 30.000 and falling. With ill thought out comments like this, the race fear factors, and the quite frankly awful new design i'm sure it will continue.
BCFC09
says...
9:33pm Thu 8 Jan 09
Has the Editor got any comments?
Get a life
says...
11:43pm Thu 8 Jan 09
I personally can't imagine O.K. to be hanging about in street corners or driving his Subaru Impreza, chilling out with the Bros and doing wheel spins
Omar's role is more likely to encourage Asian businessmen to get involved with sponsorship.
There's likes of Mumtaz, Akbar's, Dilbag, Empire Electrical's, Kahn alloys who could all play a major role in sponsoring.
Rumors had it that Kahn alloys was interested in buying Newcastle Utd, Why not City at fraction of the cost with great backing from the Asian community.
I can remember an advertising at city that caused a bit of a stir back the 90's. It read, Aurangzeb Solicitors - Karma Sutra- "If you get in to an awkward position, We'll get you out".
We have one Omar doing business on the pitch, why not get another one to do off it.
Good move Mr Lawn but wee bit cynical.
Waynus
says...
10:09am Fri 9 Jan 09
Get a life wrote:A very good comment but you just had to spoil it with your summing up. "Omar doing business on the pitch"? When was the last time he did that or was you referring to his one well times tackle last weekend?
There's more to this than meets the eye! I personally can't imagine O.K. to be hanging about in street corners or driving his Subaru Impreza, chilling out with the Bros and doing wheel spins Omar's role is more likely to encourage Asian businessmen to get involved with sponsorship. There's likes of Mumtaz, Akbar's, Dilbag, Empire Electrical's, Kahn alloys who could all play a major role in sponsoring. Rumors had it that Kahn alloys was interested in buying Newcastle Utd, Why not City at fraction of the cost with great backing from the Asian community. I can remember an advertising at city that caused a bit of a stir back the 90's. It read, Aurangzeb Solicitors - Karma Sutra- "If you get in to an awkward position, We'll get you out". We have one Omar doing business on the pitch, why not get another one to do off it. Good move Mr Lawn but wee bit cynical.
In relation to Kahn Alloys, I referred to Afzal Kahn on a different thread, but thought his business was called Project Khan (or Khan Design). He was indeed thought to be interested in BUYING Newcastle United, but surely Omar/Mark could persuade him to part with less money on a sponsorship basis.
Can't see Mumtaz coming on board. If we are getting a restauranteur on the pay-roll, I can't see us signing up competition for sponsorship. Wouldn't that be like getting Safstyle to sponsor our shirts with Coral sponsoring the stadium?
Tanny
says...
11:24am Fri 9 Jan 09
Is this a different story to the one yesterday that had 45 plus comments??
anyway i say it again
Main reason is there is no asian players hence no asian supports I have a son who I want to play for CITY in the future
Problems turning supporters away could be( and this refers to all backgrounds)
Offensive language - this could be an issue - the common place stuff you hear is the refererees a w**** or the urrrrrrrrr you fat b***** or indeed mass voical comments ona bad ref decision can be taken by some as offensive - though this has correct me if Im wrong been clamped down- racial abuse ?? again this is stamped down on- fans getting warnings ejections etc.
I watch city and take my daughter too shes 12
We have to be carefull as we need an integration of fans that what supporting a team is you all unite in your passion for the team. when pakistan play england who do I support England at cricket most of my asian friends go mad over this but its my choice.
the best thing in the ground would be all fans singing CITY TILL I DIE now that would be something to listen to.
I would say to Mr khan dont do something that will make supports from the asian background appear in cotton wool - there is an issue over food - choice would have to be increased I think on the menu and perhaps Mr khan can sub some of his startes to BCFC!!
Waynus
says...
1:05pm Fri 9 Jan 09
Tanny wrote:No, this isn't the same story. You need to refer to the story titled 'City recruit Asian ambassador'. Your comment is still showing on there;
I did post a comment earlier but i seem to have been taken off?? not sure why Is this a different story to the one yesterday that had 45 plus comments?? anyway i say it again Main reason is there is no asian players hence no asian supports I have a son who I want to play for CITY in the future Problems turning supporters away could be( and this refers to all backgrounds) Offensive language - this could be an issue - the common place stuff you hear is the refererees a w**** or the urrrrrrrrr you fat b***** or indeed mass voical comments ona bad ref decision can be taken by some as offensive - though this has correct me if Im wrong been clamped down- racial abuse ?? again this is stamped down on- fans getting warnings ejections etc. I watch city and take my daughter too shes 12 We have to be carefull as we need an integration of fans that what supporting a team is you all unite in your passion for the team. when pakistan play england who do I support England at cricket most of my asian friends go mad over this but its my choice. the best thing in the ground would be all fans singing CITY TILL I DIE now that would be something to listen to. I would say to Mr khan dont do something that will make supports from the asian background appear in cotton wool - there is an issue over food - choice would have to be increased I think on the menu and perhaps Mr khan can sub some of his startes to BCFC!!
"Tanny, bradford says...
3:39pm Thu 8 Jan 09
Hi as a bradfordian and yorkshireman that I am, I follow City whenever I can - I have also returned to steward activities at BCFC and can say its been a pleasure to be back.
I have also noticed a few asian faces in the stands and also have taken my daughter to see city- My son who is 2 at the moment will also be coming to watch.
I do hope we can get more supporters in from all backgrounds but there is nothing wrong with a targetted approach.
Couple of pointers if i may
1. there must be intgration- not segregation i.e no seperate asian stand.
2. Language/abuse - as City has a family stand those who are going to be offended need to sit in the family stand but be warned that
- The F- word does seem to automatically come out of any Fans mouth or other such words the referee is a W????? or the urrrrrrrrrrrrrr you fat Bas?????? aHHHHHHHH you cannot stop these so people should not be offended on hearing this. Please correct me here if im wrong
3. Food/drink some form of asian food stuffs to be made avilable - Im sure Mr Khan can sub some of his starters to BCFC for sale during half time??
4. My son who I want to enjoy playing football, could be the next McCall or Windass- BCFC should have a scheme in place to capture hidden asian talent.
Lets get away from any bias here as im sure al lwe want to achive is to have more people in supporting city - and there is no stronger voice then all of us singing CITY TILL I DIE!!
Thank you"
And I will say it once again Tanny, a very well thought out post and a joy to read! With comments like yours, could you not be the City Ambassador?
Tanny
says...
2:08pm Fri 9 Jan 09
Mr Gummage
says...
8:53am Mon 12 Jan 09

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