Bradford Bulls create an Odsal ‘boot room’ as Rob Parker joins management dream team

Bradford Bulls create an Odsal ‘boot room’ as Rob Parker joins management dream team

OLD STAMPING GROUND: Rob Parker, left, is back on familiar territory. The new commercial manager is pictured with commercial director Danny Potticary and the club’s new business manager Tom Naylor, right

Rob Parker

First published in Sport
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ROB Parker has become the latest former Bulls player to return to Odsal after being appointed as the club’s new commercial manager.

The 32-year-old progressed through the ranks at Bradford and won a clutch of honours in the red, amber and black before moving to Warrington ahead of the 2006 campaign.

Of that all-conquering side which reached five successive Grand Finals, Robbie Hunter-Paul is now serving the club as chief executive, Jimmy Lowes was appointed as head coach in June and Karl Pratt recently returned as lottery manager.

Tom Naylor, a 26-year-old boyhood Bulls fan who was on the club’s books as a junior, has also been appointed as the club’s new business manager and will work with commercial director Danny Potticary.

Ex-prop Parker, who quit his job as general manager at Leigh Centurions to make a comeback to Odsal, said: “I’m emotionally attached to Bradford because of the great years I spent here and I feel like I owe the club something.

“It’s about how I now repay that faith which has been shown in me.

“I understand rugby players, the fans and the sponsors. It is a role that is quite fitting for me and to be able to work with people and talk to them about rugby seems too good to be true.

“When I was at Bradford, I went to London Broncos on loan for ten weeks. I met a woman who worked at London and she’s now my wife and we have two kids together.

“Again, through Bradford, I got a career, a wife and two children, so I’m indebted to the Bulls.”

Parker, who ended up his playing career with the Centurions last season, will commute to Bradford from his home in Bolton.

Leigh and Bradford will be promotion rivals in the Championship next season and Parker added: “Leigh were great with me and gave me a brilliant start but I just think now it’s time I progress and look for a new challenge.

“Sometimes you can play it a bit too safe and the easy money would have been to stay at Leigh. But I like a challenge and obviously I’ve got a lot of history with Robbie, so now is the time to start a new era with Bradford Bulls.

“Are Bradford a bigger club than Leigh? Yes, 100 per cent, and I think people in Leigh would agree with me.

“The Bulls have got a huge fanbase which has dwindled but we’re going to look to see how we can get that back. The potential here is very great and if there is no risk then there is no reward.

“I’m a sportsman, that’s my background, and I think most sportsmen like a challenge and a fight.

“I know what I’m up against and I’ve been here for a couple of days this week in Bradford.

“It’s going to be tough but ultimately the reward at the end of this tough battle is going to be far greater.

“I’m really excited by it. My main role will be getting sponsorship deals in and that’s something Tom and myself will focus on.”

Naylor has worked as a business development manager for 4net Technologies and as a business consultant for Wish Communications, who worked closely with Castleford Tigers.

He said: “I did two years as a schoolboy with the Bulls and then found out I wasn’t good enough.

“However much I am a fan, my job is to bring business and revenue to the club first and foremost and bring a success to it.

“My role at the club is to bring in new income streams and revenue.

“I’m taking the rose-tinted glasses off because I know there is a lot of hard work to do.”

Potticary said: “When I first met Jimmy he had a glint in his eye, a determination, and the first time I met Rob it was exactly the same.

“To bring Rob back here really symbolises where we are trying to take this club.

“I’m extremely proud of the calibre of the people we have got coming on board.

“Tom is very hungry and Rob clearly has a love and passion for Bradford, which is lovely to see.

“It feels to me, although I wasn’t at Bradford a decade ago, that there is that World Championship mentality coming back to the club.

“I’d like to welcome these guys as my first signings.”

Comments (16)

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8:41am Sat 16 Aug 14

essess says...

Where are all these wages comming from seems like too many white collars to me
Where are all these wages comming from seems like too many white collars to me essess
  • Score: -8

8:55am Sat 16 Aug 14

edmo57 says...

welcome back rob another with passion for the club,its massively important to get revenue into the club even more so with the gates having dropped.if he can help generate income hopefully some will be invested in the squad and his salary will be more than justified,you need " white collars" in any successfull business. what goes on behind the scenes has a big impact on everything surely the events of the last few years shows that
welcome back rob another with passion for the club,its massively important to get revenue into the club even more so with the gates having dropped.if he can help generate income hopefully some will be invested in the squad and his salary will be more than justified,you need " white collars" in any successfull business. what goes on behind the scenes has a big impact on everything surely the events of the last few years shows that edmo57
  • Score: 10

9:03am Sat 16 Aug 14

Sad bull says...

essess wrote:
Where are all these wages comming from seems like too many white collars to me
Most businesses need salesmen to generate revenue and that is the job of these two. Like all salesmen they will have to generate many times their wages. That's how business works and it looks like the Bulls is being run as a business.

What's wrong with that ?

Welcome aboard and good luck guys !
[quote][p][bold]essess[/bold] wrote: Where are all these wages comming from seems like too many white collars to me[/p][/quote]Most businesses need salesmen to generate revenue and that is the job of these two. Like all salesmen they will have to generate many times their wages. That's how business works and it looks like the Bulls is being run as a business. What's wrong with that ? Welcome aboard and good luck guys ! Sad bull
  • Score: 18

9:08am Sat 16 Aug 14

raisemeup says...

essess wrote:
Where are all these wages comming from seems like too many white collars to me
Sorry my friend, but you miss the point entirely?
The support team is as important, or even more important, than the team on the field. One faction doesn't work effectively without the other.
It is vital that the staffing levels are beefed up, mainly to sell the club to all the population of Bradford and surrounding areas, if a club cannot or will not invest in the infrastructure, then it's mediocracy all round.
So well done Marc Green, and COYB.
[quote][p][bold]essess[/bold] wrote: Where are all these wages comming from seems like too many white collars to me[/p][/quote]Sorry my friend, but you miss the point entirely? The support team is as important, or even more important, than the team on the field. One faction doesn't work effectively without the other. It is vital that the staffing levels are beefed up, mainly to sell the club to all the population of Bradford and surrounding areas, if a club cannot or will not invest in the infrastructure, then it's mediocracy all round. So well done Marc Green, and COYB. raisemeup
  • Score: 9

9:14am Sat 16 Aug 14

bully4us says...

In the last few years we lost a lot of people behind the scenes and ended up with hardly anyone doing the "business" side of the club.
Remember that Green does know how to run a business and generate money. These two new recruits will have to generate much more than they get paid. We are now starting to see the Bulls being run as a proper business not run by a curry shop owner and his mate who tried to do everything with no knowledge of what he was doing in a sports club.
In the last few years we lost a lot of people behind the scenes and ended up with hardly anyone doing the "business" side of the club. Remember that Green does know how to run a business and generate money. These two new recruits will have to generate much more than they get paid. We are now starting to see the Bulls being run as a proper business not run by a curry shop owner and his mate who tried to do everything with no knowledge of what he was doing in a sports club. bully4us
  • Score: 6

9:49am Sat 16 Aug 14

raisemeup says...

Why not draw the line over vindictive comments like the last one you made.
It spoils a good piece.
Remember that he was the last and first line of defence, without their input we would not be able to say COYB, because we would have ceased to exist.
Personally whatever the shortcomings, I still say Thanks to OK and whatever he tried to fulfill with limited resources and of course as you pointed out limited knowledge of the sport.
Why not draw the line over vindictive comments like the last one you made. It spoils a good piece. Remember that he was the last and first line of defence, without their input we would not be able to say COYB, because we would have ceased to exist. Personally whatever the shortcomings, I still say Thanks to OK and whatever he tried to fulfill with limited resources and of course as you pointed out limited knowledge of the sport. raisemeup
  • Score: 1

9:56am Sat 16 Aug 14

Bowlingboy says...

raisemeup wrote:
Why not draw the line over vindictive comments like the last one you made.
It spoils a good piece.
Remember that he was the last and first line of defence, without their input we would not be able to say COYB, because we would have ceased to exist.
Personally whatever the shortcomings, I still say Thanks to OK and whatever he tried to fulfill with limited resources and of course as you pointed out limited knowledge of the sport.
They both did it for PR reasons.
Used everyone's money but their own and Ok saw a golden opportunity to fly a bit out of the back door.
Nearly costing the city one of the only positive things it has left.
Thank God for green and the new era approaching let's hope he sticks to his word.
[quote][p][bold]raisemeup[/bold] wrote: Why not draw the line over vindictive comments like the last one you made. It spoils a good piece. Remember that he was the last and first line of defence, without their input we would not be able to say COYB, because we would have ceased to exist. Personally whatever the shortcomings, I still say Thanks to OK and whatever he tried to fulfill with limited resources and of course as you pointed out limited knowledge of the sport.[/p][/quote]They both did it for PR reasons. Used everyone's money but their own and Ok saw a golden opportunity to fly a bit out of the back door. Nearly costing the city one of the only positive things it has left. Thank God for green and the new era approaching let's hope he sticks to his word. Bowlingboy
  • Score: 2

5:00pm Sat 16 Aug 14

theviking62 says...

Raise, your correct, sir. If it wasn't for OK we wouldn't be here today. As to his business acumen, that is another story. MG, has the acumen, he owns businesses that make money. Has brought in the right people, to run his new business, the Bulls and ensure it is a success. Success off the field in bringing in money, will lead to success on the field, which will lead to bums on seats and further sponsors. All power to Messrs Parker and Naylor, in their new jobs.

To those of little faith, stick with it, will take time to recreate the glory days. But they will be back, starting next season.
Raise, your correct, sir. If it wasn't for OK we wouldn't be here today. As to his business acumen, that is another story. MG, has the acumen, he owns businesses that make money. Has brought in the right people, to run his new business, the Bulls and ensure it is a success. Success off the field in bringing in money, will lead to success on the field, which will lead to bums on seats and further sponsors. All power to Messrs Parker and Naylor, in their new jobs. To those of little faith, stick with it, will take time to recreate the glory days. But they will be back, starting next season. theviking62
  • Score: 1

5:44pm Sat 16 Aug 14

bradfordbronco says...

Well said Raise. OK got involved simply because he was asked and nobody else was going to do it. He bit off more than he could chew, he overestimated the backing he'd get from the people of Bradford. He lost money and will regret ever getting involved. In the end his involvement will be seen as a failure, but at the very least he steered the club through some rocky storms and although they almost died, they still live to fight another day. That is an achievement in itself given all the the things thrown at him from the RFL.
Well said Raise. OK got involved simply because he was asked and nobody else was going to do it. He bit off more than he could chew, he overestimated the backing he'd get from the people of Bradford. He lost money and will regret ever getting involved. In the end his involvement will be seen as a failure, but at the very least he steered the club through some rocky storms and although they almost died, they still live to fight another day. That is an achievement in itself given all the the things thrown at him from the RFL. bradfordbronco
  • Score: 0

7:29pm Sat 16 Aug 14

Mr Capp says...

Even though we are in the championship next season it is a long time since i have felt so positively about this great club!
Even though we are in the championship next season it is a long time since i have felt so positively about this great club! Mr Capp
  • Score: 12

9:00am Sun 17 Aug 14

Pablo says...

Sad bull wrote:
essess wrote:
Where are all these wages comming from seems like too many white collars to me
Most businesses need salesmen to generate revenue and that is the job of these two. Like all salesmen they will have to generate many times their wages. That's how business works and it looks like the Bulls is being run as a business.

What's wrong with that ?

Welcome aboard and good luck guys !
All the salesmen in the world will be to no avail, if the product is poor.

Develop the product, prove it works, then sell it.

Pretty basic, really.
[quote][p][bold]Sad bull[/bold] wrote: [quote][p][bold]essess[/bold] wrote: Where are all these wages comming from seems like too many white collars to me[/p][/quote]Most businesses need salesmen to generate revenue and that is the job of these two. Like all salesmen they will have to generate many times their wages. That's how business works and it looks like the Bulls is being run as a business. What's wrong with that ? Welcome aboard and good luck guys ![/p][/quote]All the salesmen in the world will be to no avail, if the product is poor. Develop the product, prove it works, then sell it. Pretty basic, really. Pablo
  • Score: -4

10:40am Sun 17 Aug 14

Videoref says...

Pablo wrote:
Sad bull wrote:
essess wrote:
Where are all these wages comming from seems like too many white collars to me
Most businesses need salesmen to generate revenue and that is the job of these two. Like all salesmen they will have to generate many times their wages. That's how business works and it looks like the Bulls is being run as a business.

What's wrong with that ?

Welcome aboard and good luck guys !
All the salesmen in the world will be to no avail, if the product is poor.

Develop the product, prove it works, then sell it.

Pretty basic, really.
What a stupid comment! If you don't have Salesmen, how will anybody know you have a good product to sell?
Having been National UK sales manager for a very large Japanese company, I know what I'm talking about-we were 2nd in the world with our product, but had a sales & marketing team of 46 people to tell people about it.
Just because you have a good product doesn't mean it will sell itself.
The Bulls marketing, sales & sponsorship, lottery and players all have to pull together to make it work-it won't just happen if we win a game or two-if it did we'd have a 10,000 gate today after last 2 results
Welcome back Rob & Tom-good luck
[quote][p][bold]Pablo[/bold] wrote: [quote][p][bold]Sad bull[/bold] wrote: [quote][p][bold]essess[/bold] wrote: Where are all these wages comming from seems like too many white collars to me[/p][/quote]Most businesses need salesmen to generate revenue and that is the job of these two. Like all salesmen they will have to generate many times their wages. That's how business works and it looks like the Bulls is being run as a business. What's wrong with that ? Welcome aboard and good luck guys ![/p][/quote]All the salesmen in the world will be to no avail, if the product is poor. Develop the product, prove it works, then sell it. Pretty basic, really.[/p][/quote]What a stupid comment! If you don't have Salesmen, how will anybody know you have a good product to sell? Having been National UK sales manager for a very large Japanese company, I know what I'm talking about-we were 2nd in the world with our product, but had a sales & marketing team of 46 people to tell people about it. Just because you have a good product doesn't mean it will sell itself. The Bulls marketing, sales & sponsorship, lottery and players all have to pull together to make it work-it won't just happen if we win a game or two-if it did we'd have a 10,000 gate today after last 2 results Welcome back Rob & Tom-good luck Videoref
  • Score: 0

11:40am Sun 17 Aug 14

raisemeup says...

Pablo wrote:
Sad bull wrote:
essess wrote:
Where are all these wages comming from seems like too many white collars to me
Most businesses need salesmen to generate revenue and that is the job of these two. Like all salesmen they will have to generate many times their wages. That's how business works and it looks like the Bulls is being run as a business.

What's wrong with that ?

Welcome aboard and good luck guys !
All the salesmen in the world will be to no avail, if the product is poor.

Develop the product, prove it works, then sell it.

Pretty basic, really.
There speaks someone who doesn't know much about marketing, or he would realise that is precisely what they are doing, and in a very structured way> You are advocating the Peter Hood style of Marketing insofar we were always being told to wait and see the development of the team that never came. Metaphorically of course!
An opinion with merit, but flawed mate!
[quote][p][bold]Pablo[/bold] wrote: [quote][p][bold]Sad bull[/bold] wrote: [quote][p][bold]essess[/bold] wrote: Where are all these wages comming from seems like too many white collars to me[/p][/quote]Most businesses need salesmen to generate revenue and that is the job of these two. Like all salesmen they will have to generate many times their wages. That's how business works and it looks like the Bulls is being run as a business. What's wrong with that ? Welcome aboard and good luck guys ![/p][/quote]All the salesmen in the world will be to no avail, if the product is poor. Develop the product, prove it works, then sell it. Pretty basic, really.[/p][/quote]There speaks someone who doesn't know much about marketing, or he would realise that is precisely what they are doing, and in a very structured way> You are advocating the Peter Hood style of Marketing insofar we were always being told to wait and see the development of the team that never came. Metaphorically of course! An opinion with merit, but flawed mate! raisemeup
  • Score: 0

11:50am Sun 17 Aug 14

raisemeup says...

Videoref wrote:
Pablo wrote:
Sad bull wrote:
essess wrote:
Where are all these wages comming from seems like too many white collars to me
Most businesses need salesmen to generate revenue and that is the job of these two. Like all salesmen they will have to generate many times their wages. That's how business works and it looks like the Bulls is being run as a business.

What's wrong with that ?

Welcome aboard and good luck guys !
All the salesmen in the world will be to no avail, if the product is poor.

Develop the product, prove it works, then sell it.

Pretty basic, really.
What a stupid comment! If you don't have Salesmen, how will anybody know you have a good product to sell?
Having been National UK sales manager for a very large Japanese company, I know what I'm talking about-we were 2nd in the world with our product, but had a sales & marketing team of 46 people to tell people about it.
Just because you have a good product doesn't mean it will sell itself.
The Bulls marketing, sales & sponsorship, lottery and players all have to pull together to make it work-it won't just happen if we win a game or two-if it did we'd have a 10,000 gate today after last 2 results
Welcome back Rob & Tom-good luck
Well said VR. It's a team effort all round, and if everyone in the organisation has that in mind, and realises that they each play a part, and are therefore as important to the outcome as each member of that company, then we will once again be in that unassailable position within the sport.
The saying goes that people are judged by the company they keep..but i prefer to say
"Companies are judged by the people they keep"
COYB and long may the shrewd recruitment continue.
[quote][p][bold]Videoref[/bold] wrote: [quote][p][bold]Pablo[/bold] wrote: [quote][p][bold]Sad bull[/bold] wrote: [quote][p][bold]essess[/bold] wrote: Where are all these wages comming from seems like too many white collars to me[/p][/quote]Most businesses need salesmen to generate revenue and that is the job of these two. Like all salesmen they will have to generate many times their wages. That's how business works and it looks like the Bulls is being run as a business. What's wrong with that ? Welcome aboard and good luck guys ![/p][/quote]All the salesmen in the world will be to no avail, if the product is poor. Develop the product, prove it works, then sell it. Pretty basic, really.[/p][/quote]What a stupid comment! If you don't have Salesmen, how will anybody know you have a good product to sell? Having been National UK sales manager for a very large Japanese company, I know what I'm talking about-we were 2nd in the world with our product, but had a sales & marketing team of 46 people to tell people about it. Just because you have a good product doesn't mean it will sell itself. The Bulls marketing, sales & sponsorship, lottery and players all have to pull together to make it work-it won't just happen if we win a game or two-if it did we'd have a 10,000 gate today after last 2 results Welcome back Rob & Tom-good luck[/p][/quote]Well said VR. It's a team effort all round, and if everyone in the organisation has that in mind, and realises that they each play a part, and are therefore as important to the outcome as each member of that company, then we will once again be in that unassailable position within the sport. The saying goes that people are judged by the company they keep..but i prefer to say "Companies are judged by the people they keep" COYB and long may the shrewd recruitment continue. raisemeup
  • Score: 1

11:50am Sun 17 Aug 14

raisemeup says...

Videoref wrote:
Pablo wrote:
Sad bull wrote:
essess wrote:
Where are all these wages comming from seems like too many white collars to me
Most businesses need salesmen to generate revenue and that is the job of these two. Like all salesmen they will have to generate many times their wages. That's how business works and it looks like the Bulls is being run as a business.

What's wrong with that ?

Welcome aboard and good luck guys !
All the salesmen in the world will be to no avail, if the product is poor.

Develop the product, prove it works, then sell it.

Pretty basic, really.
What a stupid comment! If you don't have Salesmen, how will anybody know you have a good product to sell?
Having been National UK sales manager for a very large Japanese company, I know what I'm talking about-we were 2nd in the world with our product, but had a sales & marketing team of 46 people to tell people about it.
Just because you have a good product doesn't mean it will sell itself.
The Bulls marketing, sales & sponsorship, lottery and players all have to pull together to make it work-it won't just happen if we win a game or two-if it did we'd have a 10,000 gate today after last 2 results
Welcome back Rob & Tom-good luck
Well said VR. It's a team effort all round, and if everyone in the organisation has that in mind, and realises that they each play a part, and are therefore as important to the outcome as each member of that company, then we will once again be in that unassailable position within the sport.
The saying goes that people are judged by the company they keep..but i prefer to say
"Companies are judged by the people they keep"
COYB and long may the shrewd recruitment continue.
[quote][p][bold]Videoref[/bold] wrote: [quote][p][bold]Pablo[/bold] wrote: [quote][p][bold]Sad bull[/bold] wrote: [quote][p][bold]essess[/bold] wrote: Where are all these wages comming from seems like too many white collars to me[/p][/quote]Most businesses need salesmen to generate revenue and that is the job of these two. Like all salesmen they will have to generate many times their wages. That's how business works and it looks like the Bulls is being run as a business. What's wrong with that ? Welcome aboard and good luck guys ![/p][/quote]All the salesmen in the world will be to no avail, if the product is poor. Develop the product, prove it works, then sell it. Pretty basic, really.[/p][/quote]What a stupid comment! If you don't have Salesmen, how will anybody know you have a good product to sell? Having been National UK sales manager for a very large Japanese company, I know what I'm talking about-we were 2nd in the world with our product, but had a sales & marketing team of 46 people to tell people about it. Just because you have a good product doesn't mean it will sell itself. The Bulls marketing, sales & sponsorship, lottery and players all have to pull together to make it work-it won't just happen if we win a game or two-if it did we'd have a 10,000 gate today after last 2 results Welcome back Rob & Tom-good luck[/p][/quote]Well said VR. It's a team effort all round, and if everyone in the organisation has that in mind, and realises that they each play a part, and are therefore as important to the outcome as each member of that company, then we will once again be in that unassailable position within the sport. The saying goes that people are judged by the company they keep..but i prefer to say "Companies are judged by the people they keep" COYB and long may the shrewd recruitment continue. raisemeup
  • Score: 2

5:22pm Mon 18 Aug 14

nosher says...

Rob Parker was very good in front of the mic yesterday in the legends suite. Very professional. Coyb.
Rob Parker was very good in front of the mic yesterday in the legends suite. Very professional. Coyb. nosher
  • Score: 0

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