Danny Potticary has vowed to win back the trust of Bulls supporters after coming on board as the club’s commercial director.
The 59-year-old, a close friend and associate of new owner Marc Green, moved to Yorkshire 30 years ago and describes himself as a “successful entrepreneur”.
He runs a Huddersfield-based alcohol distribution company and said he could not turn down Green’s offer to help rebuild the Bulls.
Potticary – who, like Green, is a Tottenham-supporting Londoner – joins a five-strong board of directors and attended his first-ever game of rugby in either code during Sunday’s home clash with Oldham.
“I’m 60 in October and all I’ve ever done in my life is make money,” said Potticary.
“I wanted to do something different that was going to turn me on and excite me. I didn’t expect that to be Bradford Bulls but the timing couldn’t have been better.
“Marc and I are very similar personalities and we share common goals and, indeed, perspectives on life, which helps.
“I want the fans to know we are very aware that we must win back their trust because a lot of damage has been done with everything that has gone on here.
“We have to earn their faith in us and, as a board of directors, we know that. The fans have a big part to play and the more people that back us then the easier our job becomes.”
Potticary’s remit will focus on attracting new sponsors and rebuilding relationships with existing ones, with particular emphasis on making greater use of the Conference & Banqueting Stand.
“I was speaking to a sponsor the other day and the company had received no support from the club whatsoever during the past year or two,” he explained.
“There are some advertising boards around the stadium from people who aren’t even paying for sponsorship, plus only five of the 14 boxes in the Coral Stand are being used on match days.
“My aim is to start making sponsors feel wanted and valued again because people don’t just part with their money for no reason.
“They want to be a part of something that is successful, genuine and honourable. My job now is to build that back up.
“Systems are being put in place from the financial aspect of the club with emphasis on the retail, marketing and catering side of things.
“We’ve been working at 500 miles per hour and I think we’ve done quite a lot in the past week.
“As with any failing business, this place has lacked investment, love and care. We need to make the supporters proud of the club again – on and off the pitch.”
Potticary paid tribute to the Odsal staff for their hard work and loyalty as the club prepare to announce a new financial director.