The Bulls have today announced a new kit sponsorship deal with the University of Bradford.
The university's branding will feature on the home and away playing jerseys, with their logo appearing on the Bulls' playing strips in 2014.
The sponsorship deal will be evident on the Bulls' kit on Sunday when Francis Cummins' men welcome Hull FC to the Provident Stadium for their opening pre-season friendly.
Bulls chief executive Robbie Hunter-Paul said: "The University of Bradford and Bradford Bulls are two of the city’s oldest and largest organisations and I am delighted to have them on board with us as we venture into a new era of professional rugby league in the city.
"This is an exciting deal for us and it is great to have another partner on board for the coming campaign.
"This fits directly into our season-long 'BELONG' approach and I believe it is vital for us to anchor deep within the city and its businesses.
"Both this club and the university are well-known Bradford organisations, which each boast a long-standing heritage in the city.”