NEW figures which show that more people died on Bradford roads in 2015/16 than anywhere else in West Yorkshire underlines yet again why this newspaper started the Stop the Danger Driver campaign almost 12 months ago.

The sobering figures were released yesterday by West Yorkshire Fire & Rescue Service on the first day of Road Safety Week.

And, tragically, we have been forced to report a number of further deaths in the first seven months of 2016/17 which clearly shows there is still much to do to ram the message home to the minority of reckless drivers who blight our roads.

That message needs to start before teenagers are legally able to get behind the wheel in a bid to break the spiral of peer pressure which tempts so many youngsters to break the law before many are even old enough to hold any form of driving licence.

To that end, raising the minimum age of being able to hold a licence to drive a car from 17 to 18 is among legislative changes we are campaigning hard for.

It is, therefore, heartening to see that the West Yorkshire brigade is holding roadshows in schools, including Southfield Grange Technology College in Bradford, as part of this year’s Road Safety Awareness week.

As the fire service points out, the true horrors of the consequences of crashes that cause death or serious injury are too often seen by fire crews and other emergency services personnel who attend the scenes.

Let’s hope on hearing these accounts, some of the drivers of tomorrow will decide they don’t want to join these grim statistics.