SIR – As all the major political parties react to their comparative drubbing in the recent elections, they seem to think they’re just failing to get their message across and so must try harder.
The real truth is that they’ve succeeded in getting their messages across and the voters have heard them clearly. Trouble is, the voters don’t like those messages and they’ve said so, equally clearly.
Rather than finding new ways to play the old messages, all the major parties urgently need to get a completely new set of messages quickly or they will continue to haemorrhage votes to those new candidates who are actually saying what the British electorate really thinks and wants.
And if they don’t do that before May 2015, they will only have their own blinkered arrogance to blame for the result.
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