The action being taken to stop vehicles advertising on bridges over the M62 by Kirklees Council is to be commended.

Motorists need their full concentration on the motorway and these distracting slogans and logos, usually on vehicles parked on the bridge, are potentially highly dangerous.

As well as adverts for companies, some people have even parked cars for sale with signs on them on the bridges. They are not just an eyesore for those who live nearby – the possible consequences of a driver losing concentration for a matter of seconds because a particular item catches their eye are horrific.

Hopefully, the yellow lines now painted on the bridges will stop this, with those who breach the rules likely to face fines of £70, although arguably, for some businesses, that may be a price worth paying for the exposure.

It may need stronger penalties for persistent offenders, including the removal and confiscation of vehicles, to have a real impact.

But it is a step in the right direction.

Now what we need is for local authorities and the Highways Agency to get their heads together and find some way of tackling the increasing number of hoardings which continually appear at the side of motorways, presumably on private land and often on the back of trailers.

They, too, present a potential danger, as drivers crane their necks while passing at high speed to see what they were advertising.

Surely there must be some law or regulation that could be used to crackdown on these hazardous hoardings?

Motorway driving requires every ounce of attention of the person behind the wheel at all times, and highways like the M62 are not the place for these distracting advertising boards.