There is no doubt it is a huge honour and considerable coup for Bradford to be named the world’s first City of Film by the United Nations Education, Scientific and Cultural Organisation (Unesco).

This is the prestigious body behind Saltaire’s much-prized World Heritage Site status, which gives us some idea of the importance of the award (and how many areas can boast two Unesco accolades, we wonder?).

While there will be many cities at home and abroad casting envious glances in our direction today, this news will not come as a shock to anyone with a grasp of Bradford’s proud association with the film industry.

While the world-class National Media Museum is perhaps the best-known example of this, it is by no means the only one, and the city was actually making movies years before Hollywood.

But while we should all celebrate today’s achievement, it is fair to say the hard work starts now.

It is vital that the city maximises the fantastic opportunities the news brings.

This is an unprecedented chance, for example, to raise the profile of Bradford and district nationally and internationally in a wholly positive way.

And while showcasing what we do well, being the first City of Film should also help bring in more funding to build on this status – with education, business and tourism natural areas to develop.

Very few cities will ever be given such a golden opportunity and it would be unforgivable if Bradford did not make the most of it.

‘Action!’ to borrow a cry from the world of film, is what is now required.