Bradford entrepreneur who runs Shipley firm A&E Construction Recruitment and A&E Facilities 'fired'

Bradford Telegraph and Argus: Ellie Reed has been fired from The Apprentice Ellie Reed has been fired from The Apprentice

Bradford entrepreneur Ellie Reed’s dream of winning TV show The Apprentice was shattered tonight when Lord Alan Sugar told her: “You’re fired”.

Ellie, who runs A&E Construction Recruitment and A&E Facilities in Shipley, beat thousands of hopefuls to land a place on the BBC1 show, competing to be Lord Sugar’s business partner with a £250,000 start-up grant.

But last night she was brought back into the boardroom by project manager Vincent Disneur when their team failed a task involving creating a pet food, filming an advert and pitching it to industry experts.

In a shock twist, Ellie wasn’t the only contestant in the doghouse – Vincent was also fired.

On the programme, Lord Sugar told Ellie: “You’re forceful when you’re in the firing line. What I haven’t seen from you is being forceful on the task.”

Afterwards, Ellie told the T&A: “We felt we should have won as we had a better campaign, but our idea was flawed. It was Jim’s idea, but Vincent didn’t bring him back because he’s his mate.

“Lord Sugar said I didn’t do enough, but I didn’t have chance to show what I could do. I was gutted to be fired – it should have been just Vincent.” Ellie, 34, of Baildon, added: “I wasn’t competitive enough. There were some big characters all trying to shout the loudest, but I couldn’t be bothered with that.

“I feel like I left with my head held high. I wish I had been project manager, then I could have shown more of myself.”

Ellie, who set up A&E Construction Recruitment aged 27, added: “I watch The Apprentice every year, so to get onto the show was surreal. It was fantastic, but it’s tougher than it looks.

“Living in a house together was like being back at university and, although we weren’t there to make friends, I’ll probably keep in touch with Helen, Natasha, Jim and Gavin.” Ellie, who went to Bingley Grammar School, was diagnosed with cervical cancer when she was 29. She is now recovered and campaigns for women to undergo regular smear tests. She will be taking part in a Race for Life in Bradford later this month.

To sponsor her visit raceforlifesponsorme.org/elliereed1.

  • Read the full story in Thursday's T&A

Comments (12)

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8:56am Thu 2 Jun 11

Mike Strutter says...

Although being very quiet on the show she came across as one of the more genuine and down to earth contestants.
Although being very quiet on the show she came across as one of the more genuine and down to earth contestants. Mike Strutter
  • Score: 0

9:40am Thu 2 Jun 11

Up with the partridge says...

I don't think she should lose any sleep over this, the exposure will have done her good. It is an entertainment show and has nothing to do with business.
Sugar anyway is hardly a business guru although he has more money than me.
I quote from a previous programme ".people never make business people." What? James Dyson, Richard Branson, Clive Sinclair and the daddy of them all Bill Gates. Sugar was one of those luck people who because he is not too bright, took risks because he had nothing to lose. It worked - good for him. I am sure Ellie will do just fine in life.
I don't think she should lose any sleep over this, the exposure will have done her good. It is an entertainment show and has nothing to do with business. Sugar anyway is hardly a business guru although he has more money than me. I quote from a previous programme ".people never make business people." What? James Dyson, Richard Branson, Clive Sinclair and the daddy of them all Bill Gates. Sugar was one of those luck people who because he is not too bright, took risks because he had nothing to lose. It worked - good for him. I am sure Ellie will do just fine in life. Up with the partridge
  • Score: 0

9:54am Thu 2 Jun 11

webess says...

She was certainly far more pleasant than most of the other contestants and I'd prefer to do business with her than the more gobby ones.
She was certainly far more pleasant than most of the other contestants and I'd prefer to do business with her than the more gobby ones. webess
  • Score: 0

10:28am Thu 2 Jun 11

bigo93 says...

Thanks for ruining this week's episode for me T&A, I was going to watch this on iplayer later!
Thanks for ruining this week's episode for me T&A, I was going to watch this on iplayer later! bigo93
  • Score: 0

11:05am Thu 2 Jun 11

Albion. says...

bigo93 wrote:
Thanks for ruining this week's episode for me T&A, I was going to watch this on iplayer later!
T&A! You're fired!
[quote][p][bold]bigo93[/bold] wrote: Thanks for ruining this week's episode for me T&A, I was going to watch this on iplayer later![/p][/quote]T&A! You're fired! Albion.
  • Score: 0

11:31am Thu 2 Jun 11

Gordon Freeman says...

Hear hear. She did seem to be the most genuine and down to earth contestant. Most of the others are all talk.
Hear hear. She did seem to be the most genuine and down to earth contestant. Most of the others are all talk. Gordon Freeman
  • Score: 0

12:18pm Thu 2 Jun 11

webess says...

Can T&A get a more flattering picture of her?
Can T&A get a more flattering picture of her? webess
  • Score: 0

1:01pm Thu 2 Jun 11

John Phillips III says...

Her accent... oh, her accent...
Her accent... oh, her accent... John Phillips III
  • Score: 0

2:00pm Thu 2 Jun 11

Michael Manus says...

John Phillips III wrote:
Her accent... oh, her accent...
She is a born and bred Yorkshire lass what else would you expect?
[quote][p][bold]John Phillips III[/bold] wrote: Her accent... oh, her accent...[/p][/quote]She is a born and bred Yorkshire lass what else would you expect? Michael Manus
  • Score: 0

6:49pm Thu 2 Jun 11

John Phillips IV says...

Michael Manus wrote:
John Phillips III wrote:
Her accent... oh, her accent...
She is a born and bred Yorkshire lass what else would you expect?
The vast majority of Yorkshire folk do not speak like her.
[quote][p][bold]Michael Manus[/bold] wrote: [quote][p][bold]John Phillips III[/bold] wrote: Her accent... oh, her accent...[/p][/quote]She is a born and bred Yorkshire lass what else would you expect?[/p][/quote]The vast majority of Yorkshire folk do not speak like her. John Phillips IV
  • Score: 0

8:37pm Thu 2 Jun 11

Colin Allcars says...

The vast majority of Manningham. Girlington, Barkerend, West Bowling, Marshfield, Thornbury folk speak like they are from another continent and Bradford's still in yorkshire!
The vast majority of Manningham. Girlington, Barkerend, West Bowling, Marshfield, Thornbury folk speak like they are from another continent and Bradford's still in yorkshire! Colin Allcars
  • Score: 0

10:31pm Thu 2 Jun 11

John Phillips IV says...

Colin Allcars wrote:
The vast majority of Manningham. Girlington, Barkerend, West Bowling, Marshfield, Thornbury folk speak like they are from another continent and Bradford's still in yorkshire!
Lol ! :D
[quote][p][bold]Colin Allcars[/bold] wrote: The vast majority of Manningham. Girlington, Barkerend, West Bowling, Marshfield, Thornbury folk speak like they are from another continent and Bradford's still in yorkshire![/p][/quote]Lol ! :D John Phillips IV
  • Score: 0

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