A new newspaper for distribution staff at Morrisons supermarket chain in Bradford is to be produced by an editorial design agency.

Otley-based Words&Pictures won the contract after a pilot edition was given the thumbs-up by warehouse staff who are receiving regular copies of the publication, M One.

Andrew Crowe, Morrisons’ internal communications manager, said: “There was so much good news going on here in distribution that we asked our colleagues if they would like their own publication. The answer was a loud ‘yes please’.”

Rob Dickens, senior designer at Words&Pictures, said: “It’s interesting to note that although we produce a series of intranets and digital magazines for some clients, a newspaper hits the mark with others.

“We’re much more interested in the impact of our work for clients, rather than the medium itself.”

M One has been shortlisted in the best newspaper category at the Chartered Institute of Public Relations communication awards.