KEIGHLEY-based personalised marketing specialist Hello Market has developed a new way of enabling fundraising groups to raise extra cash through the sale of greetings cards.

Charities joining the Giving.Cards initiative include St John Ambulance, The Born Free Foundation, The Thai Children’s Trust, and Edinburgh-based PF Counselling Service.

The scheme provides charity groups of all sizes with their own free, white-labelled greeting cards website, where the sale of cards will generate extra income.

Tony Kemp, Hello Market managing director, who developed Giving.Cards, said: “Local schools, sporting clubs, hospices and charities can take advantage of the system, which is a completely risk free, no-cost way of raising money. All they need to do is direct supporters of their organisation to the website to buy cards.”