Two home-brew enthusiasts have helped Ilkley Brewery develop its latest beer, called Joshua Jane, which is the first ale to use the company’s new brand identity.

Joshua Jane is a traditional Yorkshire bitter made using Amarillo and Columbus hops, both from America, with a strength of 3.7 per cent.

Joint winners of the Leeds Home Brew competition, David Bishop and Matt Lovell, spent the day with the brew team at Ilkley to help create the new beer which will join the brewery’s core range.

Initially, Joshua Jane will be sold exclusively at all 15 Market Town Taverns sites in Yorkshire before becoming available at Craft Beer Co. pubs in London and then nationwide.

Ilkley Brewery’s redesigned branding has been developed to reflect the brewery’s growing national exposure and help it stand-out in the crowded real ale market.

Marketing manager Luke Raven said: “We hope the new designs capture our customers’ imagination and attention in what is a booming and busy craft beer market.”