People in Bradford have only days left to back a major campaign to help stop children across the region from becoming the next generation of smokers, says a health charity.

Cancer Research UK is issuing a rallying cry for people to sign a petition in support of the charity’s The Answer is Plain initiative, which calls for cigarette packets to be stripped of their branding.

A UK-wide consultation on whether all tobacco products should be sold in packs of uniform size, shape and design along with big health warnings is due to close on August 10.

Paul Wadsworth, Cancer Research UK’s spokesman for Yorkshire and the Humber, said: “This is not about curbing the freedoms of existing adult smokers; it’s about giving kids one less reason to start smoking in the first place.”

Sign the petition at theanswerisplain.org.