A presentation about how the Worth Valley is being marketed nationally and internationally featured at an event in the district.
The Whoyano Rural Business Network organised the gathering at Slack Lane Baptist Church, Oakworth, near Keighley.
Liz Tattersley, head of operations at Welcome to Yorkshire, delivered a presentation about her group’s efforts to promote the district.
Activities have included marketing a new Jane Eyre film – based on the novel by Haworth author Charlotte Bronte – to viewers in the US.
She said: “Our number one priority is to make Yorkshire the most popular visitor destination in the UK.
“Leisure tourism currently generates more than £5 billion in visitor expenditure into the county and makes up a significant proportion of Yorkshire’s visitor economy.”
Whoyano founder Kathryn Thornton talked about how local businesses and other groups can make the Worth Valley a more vibrant place.
She said Whoyano, working with mobile application firm Snapp, had created a mobile-phone app about the area.
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