A Bradford-based organisation at the heart of the South Asian earthquake relief operation has channelled £200,000 of cash and aid to victims.

Global Promise was set up in the wake of the South East Asian Boxing Day tsunami to link up aid donors with relief organisations on the ground.

The not-for-profit organisation, which is based at Laisterdyke Business Enterprise College, sprung into action again after the October 8 earthquake.

Through its web portal people can pledge cash, aid such as medicine and tents, time and practical skills.

Global Promise founder Zulfi Hussain, who runs Global Synergy Solutions in Bradford, said: "It's a very simple but effective way of co-ordinating relief, marrying the donors with the relief agencies.

"People's response has been very good.

"There are a lot of very generous people who are very keen to get things out there as soon as possible.

"The message we are getting back is that there is a desperate need for more help because winter is coming. People there still need a lot more blankets, tents and doctors' skills.

"With winter fast approaching, the concern is how do we get these people sheltered and provide them with adequate medicine and treatment?"

Global Promise has attracted donations of tents, blankets and medicine from across the UK.

"We had one 40-feet food container from a London organisation full of 30 tonnes of food which will feed £50,000 people," said Mr Hussain.

"Other donations include 200 winter coats, 1,200 quilts and tonnes of pallets of medical and surgical supplies which are being flown out free of charge by Pakistan Airlines."

The organisation also has a team of about 12 volunteers working around Rawalpindi and Islamabad in hospitals and transporting relief supplies.

Global Promise has teamed up with Leeds Muslim Forum, the Central Mosque in Leeds and the Asian Business Development Network to form Aid Direct which has sent two teams of doctors and a team of surgeons from Bradford and other parts of West Yorkshire out to help.

A recent fundraising event at the BT building in Sovereign Street, Leeds, drummed up £18,000 in just one hour and a further £17,000 in the run up to the event supported by BT and Aagrah Group of Restaurants.

Global Promise also takes pledges of time and skills and has a team of BT engineers who specialise in replacing infrastructure and mobile communications are on stand-by.

To volunteer time, skills, cash or aid visit www.globalpromise.org.