Two bottled ale brands at a historic brewery are being given a facelift by Keighley-based OPM Labels. OPM has produced striking new labels for Hardy Country bitter and Royal Oak premium ale, the flagship bottled beers of Dorchester-based Eldridge Pope plc.

The brewers turned to OPM after seeing the company's quality work on different products across a number of different sectors. The new labels are intricate, and Royal Oak's in particular calls for process and spot colours to be used with precision.

Eldridge Pope marketing services director Chris Knight says: "The labels from OPM look terrific, and they certainly add to the attractiveness of our products. The print quality is excellent, and the turnaround and delivery times are first rate. The thing that really made an impression, though, was that OPM delivered the proofs and finished labels when they said they would - and without any chasing. That is the mark of true professionals."

The 166-year-old brewery concentrates its draught sales in the south of England, but Royal Oak and Hardy Country bitter may soon become more widely available in supermarkets.

OPM, based at Cross Roads, has been producing award-winning high quality labels for a diverse, blue chip client base for nearly 30 years.

OPM has appointed a new sales manager to handle new and existing customers in the London and Southeast region. Stephen Reeve joins the company after building up wide experience in the label, systems and packaging industries over the last 20 years. His area of responsibility will stretch from East Anglia down to London and the South East and as far west as Dorset.

He says: "OPM already has a good spread of customers in the region, and my task is to make sure they continue to receive the best possible service. But the area is ripe for further development by us, and I expect to double the existing customer base in a very short time."

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