Bradford supermarket giant Morrisons is launching a new health range.
The Better For You selection of foods with lower fat, sugar and salt levels, has been designed with The Diary of Bridget Jones in mind.
A spokesman said: "Single, 30-something women will often be seen with a very mixed bag of groceries containing salad, fruit and crispbreads for 'good' days, and chocolate, crisps and ice cream for those self indulgent moments. By offering versions of everyday foods which are 'better for you' we aim to help people stick to a healthier, more balanced diet without cutting out their favourites."
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