A new public relations firm is celebrating £50,000 worth of new business in its first month of trading.

Source Marketing Communications was founded by Bradford men Peter Downey and Steve Clark after they broke away from the Rodley-based consultancy Lynx.

Mr Downey said: "We are fighting against the popular image of PR built up from programmes like Absolutely Fabulous and characters like Max Clifford.

"The much-publicised involvement of the Countess of Wessex in the PR business hasn't exactly helped to dispel the myth that PR is more about intangible gloss than quantifiable substance."

The two men worked at Lynx for ten years each before setting up their Leeds firm.