A dramatic picture of the Cow and Calf Rocks was unveiled this week as a key part of Bradford's Capital of Culture bid.

The image shows drama students holding letters spelling out the motto 'One Landscape, Many Views' from the top of the famous Ben Rhydding landmark.

The message, being backed up by a series of new photos of the area's top attractions, is the theme for Bradford's bid for the 2008 award, which was submitted on Tuesday.

The Cow and Calf picture will now feature on billboard posters around the district as the campaign to put Bradford on the map gathers momentum.

Inspired by a David Hockney photo montage of the same name, the posters will also feature snapshots of Wharfedale people who are backing the attempt.

Bradford Capital of Culture Director Paul Brookes said: "The shot of the Cow and Calf is one of a variety of photo-shoots which have been carried out to show the diversity of our landscapes.

"People tend to be surprised when they hear Bradford is bidding for this title, but are even more amazed when they realise the scope of our cultural heritage and the tourist attractions within the district.

"I think it is very good for the district, which attracts more than eight million tourists a year, to have places such as Ilkley, Keighley and Saltaire playing a key part in the bid."

The photo-shoot series, which has involved drama group Stage 84, and the design of the campaign's colourful logo have been managed by an Ilkley PR firm - Anita Morris Associates.

Director Anita Morris runs the marketing agency, which was set up in Ilkley three years ago and specialises in the arts and culture sector.

She said: "We've been involved with the marketing of the whole thing for quite a while now, and brought on board the design consultancy to develop the brand and logo.

"We also arranged the interviews and photographs of people for the One Landscape, Many Views campaign, and have been producing the actual bid documents.

"It's great for the Cow and Calf to feature so prominently because I think Ilkley is one of the main jewels in Bradford's entry - to have somewhere so dramatic and well known just a short drive from the city is a great strength."

Television celebrity Richard Whiteley, of Burley Woodhead, is due to do his bit for the campaign next week by posing in front of the new posters.

Photos and quotes supporting the bid from some of the 500 people interviewed for the project will also appear on the billboards.

Bradford is the only Yorkshire entry among the 14 British cities competing for Capital of Culture status and, if successful, could bring millions of pounds worth of investment to the district.

A host of celebrities, ranging from teenage pop star Gareth Gates to Oscar winning movie producer Lord Puttnam, are backing the bid.