The return to Odsal next season has resulted in Bradford Bulls' season ticket sales increasing by a massive 68 per cent.

Over £120,000 worth of tickets have been sold in the first three days, despite a price reduction in most categories.

The club have billed the return to their traditional home 'A New Era - Where Memories Lie and the Future Beckons' and demand is expected to remain high as existing season ticket holders have until Bonfire Night to reserve their main stand seats.

Bulls' acting media manager Simon Collinson said: "The first week of season ticket sales has shattered all our expectations.

"The return to Odsal Stadium, coupled with our Grand Final appearance, has created a great sense of expectation around Bradford, and the extreme emotions which were experienced by our supporters at the Grand Final has had a rallying effect which has been demonstrated with these record sales."

Collinson added: "A number of new initiatives have been devised to provide greater value for money, and the return of the Odsal Experience will make the Bradford Bulls the place to watch rugby league next season."

Season tickets are on sale from the Odsal Stadium ticket office and on the Bulls Ticket Hotline (08701-202040). Ground adult season tickets are now on sale to the public for £132, with junior tickets only £28.

Due to technical problems, the launch of the Bulls' new e-ticketing system, which will enable season ticket holders to buy on-line, has been postponed until Monday.