The Spen Valley is aiming to be named Britain's first Fairtrade constituency through its commitment to help farmers and producers in developing countries.

Sales of Fairtrade items, such as chocolate, cocoa, orange juice and coffee, ensures a better deal and decent wages for small producers in the developing world.

Spen MP Mike Wood has been asked to spearhead a campaign which will work towards meeting the criteria set down by the Fairtrade Foundation charity.

His Batley and Spen constituency could become a Fairtrade one by achieving goals including ensuring the products are available in shops, workplaces and council offices and raising awareness of the scheme.

Now Mr Wood, a Labour backbencher, is appealing for volunteers from among the hundreds of constituents who have approached him with an interest in Fairtrade and international development.

He said: "If we can build on the excellent work being done already by local groups and organisations - such as Grove URC at Gomersal, Batley Parish Church and PKWA at Staincliffe - then we could see Batley and Spen become the first Fairtrade constituency in the country, hopefully by March.

"There is a lot of demand now for Fairtrade goods, demonstrated by the present availability in our local shops and supermarkets.

"People like to do their bit for trade justice. Buying Fairtrade products helps farmers and producers in the developing world and the families which earn a proper living working for them."

Tina Walker, of East Bierley, who chairs the steering group, said: "There are lots of Fairtrade towns, cities and zones but we understand there are no Fairtrade constituencies. It would be great if we could be the first constituency to do this."

For details about the campaign, contact the steering group via Mr Wood's office on (01274) 335233 or by e-mailing woodm@parliament.uk