Former Bradford businesswoman Judith Donovan is to apply her award-winning marketing skills to boosting trade in British wool.

She has joined the board of the Bradford-based British Wool Marketing Board as an independent member.

Judith said: “As a Bradfordian I feel this is a particularly special honour. I’m very much looking forward to being of assistance to the Wool Board on some of the marketing challenges that lie ahead.”

Frank Langrish, BWMB chairman, said: “I’m extremely pleased to have someone with such excellent marketing skills and wide knowledge of the agricultural industry on the Board.”

Judith Donovan founded her own marketing agency in 1982 after working for mail order firm Grattan.

She became the first woman president of Bradford Chamber of Commerce and collected many accolades.

Her company JDA, which had a turnover of £12.5 million, was sold in 2000 after which she embarked on a career in the public sector as a non-executive director.