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Visitors increase stop-offs in Bradford


The length of time overseas visitors stay in Bradford has more than doubled in a year, according to figures released by the Office for National Statistics.

Of the top 50 most visited towns and cities in the UK, oversees visitors stayed longest in Bradford, averaging 19 days per visit in 2008 as opposed to eight days per visit in 2007.

The Travel Trends survey revealed that overseas visitors spent a combined total of 2.1 million nights in Bradford in 2008, up from just 826,000 in 2007.

Meanwhile, the number of overseas visitors who stayed more than a day in Bradford increased from 105,000 in 2007 to 111,000 in 2008, with their spending going up from £26 to £29 million.

In 2008, the district welcomed 5,000 overnight visitors from North America, many of whom were wooed by attractions such as the Bronte Parsonage Museum in Haworth, the World Heritage Site of Saltaire and Bradford’s National Media Museum. Meanwhile, 75,000 visitors from Europe had overnight stays in Bradford.

Councillor Anne Hawkesworth, Bradford Council’s executive member for environment and culture, said: “They are extremely interesting statistics, especially the 19-day average for visits.

“Visitors from wider areas are often coming to stay with relatives, whereas many of the North American and EU visitors are attracted by Haworth, the Media Museum and Saltaire.”

Sue France, head of marketing for Tomahawk Hotel Group, which runs Bradford’s Great Victoria hotel, said: “These figures actually bear out our own findings. We have also experienced an increase among the business and leisure visitors from overseas who stay more than one night. This also applies to business and leisure visitors from other areas of the UK.”


Your Say YourBradford

the Laird, Tong says...
12:09am Fri 17 Jul 09

19 day average stay? if you take out all the relatives coming from Pakistan/India to visit relatives,it would probably bring it down to an average of between one to two days that your typical tourist spends in the area.But im sure councillor Naylor will tell us that once the parks built and we have a "world class" green area in the centre,the numbers will soar!

Rambo, bradford says...
12:26am Fri 17 Jul 09

Totally agree Laird, 19 days is an astounding figure. Thats clearly people who have reasons other than tourism, for example, you like the article says staying with family. What tourist goes to any place for 19 days? Nevermind Bradford where youd run out of things to do after a few days.

Regarding the park and tourism, Naylor (i think) said they expect 2.2 million visits a year.

The Faith museum (remember that disappearing very quietly?) needed 400,000 visitors a year to break even. It was getting a pathetic 800 a year.

"Of the top 50 most visited towns and cities in the UK, oversees visitors stayed longest in Bradford"

That can't be right. London? Edinburgh? Bath? Manchester? York? I don't really think people in Paris, Rome, New York, etc have Bradford down as their number one destination.

Dr Evil, Saltaire says...
2:21am Fri 17 Jul 09

What a ridiculous story. This will obviously be the case in any city with a large immigrant population.

Of course, the muppets at City Hall will say it shows what a great tourist destination Bradford is!

I suppose it proves the case for the Open-Top Bus though.

I am at a loose end though so maybe I should invest in some donkeys for kids to ride around the Park in the Heart.

Collos, Bradford says...
7:06am Fri 17 Jul 09

I wonder how many fail to return to their native land is that another plus in the councils eyes.
Where do we get these muppets from.

Mike Strutter, Queensbury says...
7:16am Fri 17 Jul 09

Yet another naive comment from Hawkesworth !!

scanipoos, Bradford says...
11:09am Fri 17 Jul 09

open top bus...yes so they can see over the barriers surounding " the hole"..


scanipoos, Bradford says...
11:09am Fri 17 Jul 09

open top bus...yes so they can see over the barriers surounding " the hole"..


c/pot, eccelshill says...
11:30am Fri 17 Jul 09

Dr Evil wrote:
What a ridiculous story. This will obviously be the case in any city with a large immigrant population. Of course, the muppets at City Hall will say it shows what a great tourist destination Bradford is! I suppose it proves the case for the Open-Top Bus though. I am at a loose end though so maybe I should invest in some donkeys for kids to ride around the Park in the Heart.
There are provisions to tie up donkeys and camels in the park,its so the locals can wander off into the souk.

ship, shipley says...
12:04pm Fri 17 Jul 09

Its just taking longer for people to get there benefits sorted out!

p1b, peterbentley@tiscali.co.uk says...
12:10pm Fri 17 Jul 09

What is the difference between a visitor and a tourist?
A visitor is any person visiting a country other than in which he has his usual place of residence and in which he spends less than a year, for any reason other than following an occupation remunerated from within the country visited. A tourist is a visitor who spends at least a night in the country visited.
---
The 'headline' on the news page states 'tourists', while on this page it is 'visitors'.

the Laird, Tong says...
12:15pm Fri 17 Jul 09

p1b wrote:
What is the difference between a visitor and a tourist? A visitor is any person visiting a country other than in which he has his usual place of residence and in which he spends less than a year, for any reason other than following an occupation remunerated from within the country visited. A tourist is a visitor who spends at least a night in the country visited. --- The 'headline' on the news page states 'tourists', while on this page it is 'visitors'.
Id say the most noticeable difference is that a "tourist" will spend money on hotel accomodation,meals out,souvenirs from shops(if he can find any!) whilst a "visitor" will in all reality spend very little,living with his family over here for the duration of his stay,and might even go back home with more money that when he arrived,if he is taking some back for his family in the sub-continent.
But councillor Hawkesworth thinks this is all "extremely interesting"

ItchyBungle, Bradford says...
12:17pm Fri 17 Jul 09

I think the people that come to bradford come expecting majic as there is a lot of that in bradford, such as the dissapearing act with the shops, the mirror trick for the Westfield centre (it is really there!), the hat-trick where £24m is pulled out of a hat to build a park that no-one wants, an illusion trick to improve the care homes of the district, an escapism trick where you have to get out of bradford using a good service provided by a company beggining with F, followed by a card trick where someone working in a convenience store will clone your card.

I think it must be this that keeps the tourists coming and staying!

yezboss, Bradford says...
1:14pm Fri 17 Jul 09

No doubt most come to get treatment on the NHS for free, so that will take 2 weeks or so.

Ex-Darrener, Lancashire says...
4:00pm Fri 17 Jul 09

Maybe the 'oversees visitors' came to admire the spelling in the T&A.

rongtw, bradford says...
4:01pm Fri 17 Jul 09

mmmmm seams that a few posts have mysteriously disappeared again

rongtw, bradford says...
4:01pm Fri 17 Jul 09

mmmmm seams that a few posts have mysteriously disappeared again

ms walker, Round here says...
12:55pm Sun 19 Jul 09

the Laird wrote:
p1b wrote:
What is the difference between a visitor and a tourist? A visitor is any person visiting a country other than in which he has his usual place of residence and in which he spends less than a year, for any reason other than following an occupation remunerated from within the country visited. A tourist is a visitor who spends at least a night in the country visited. --- The 'headline' on the news page states 'tourists', while on this page it is 'visitors'.
Id say the most noticeable difference is that a "tourist" will spend money on hotel accomodation,meals out,souvenirs from shops(if he can find any!) whilst a "visitor" will in all reality spend very little,living with his family over here for the duration of his stay,and might even go back home with more money that when he arrived,if he is taking some back for his family in the sub-continent.
But councillor Hawkesworth thinks this is all "extremely interesting"
Stylistically, the T&A are absolutely right to use a different word that can mean much the same thing - it makes stories more interesting and dynamic to read. So visitors v. tourists - what does it matter? People are coming here and hopefully enjoying their stay. Members of my own family have come to stay for longer periods over the last couple of years. They may not have spent any money on postcards or Bradford rock but I've certainly spent more feeding and entertaining them for a few days, which must have added something to the economy!

I'm convinced that Bradford is uniquely placed as a place for tourists/visitors to stay to easily access the Dales, Manchester, 'Bronte Country', Leeds, North Yorkshire and the trans-Pennine canal system. We don't have much to offer yet, but with some canny business sense and a concerted effort by the Council and residents, Bradford really could come into its own. I know it's a long shot, but sitting around criticising and whining about how bad things are does not improve anything.


(security word yeah-tour !)

Jammy2010, bradford says...
2:39pm Mon 20 Jul 09

Maybe they come to see the pitbull whites with their racist attitudes...LOL

"Come to Bradford if you got money...**** off if you havent"

Whod want to visit that? The white people really need to get their heads out of their arses and realise that THEY didnt make the country great, so they have no right to moan.

Only the BNP will listen to white people because of votes but the rest of the parties know that northern whites are dragging the country back to the dark ages.

albion, west riding says...
9:30pm Mon 20 Jul 09

The rest of the parties are responsible for the current situation.

ms walker, Round here says...
2:12pm Tue 21 Jul 09

albion wrote:
The rest of the parties are responsible for the current situation.
So can you imagine how much worse it would be with a band of feckless morons like the BNP? Do talk sense, Albion. If you can.

albion, west riding says...
9:32pm Tue 21 Jul 09

ms walker wrote:
albion wrote:
The rest of the parties are responsible for the current situation.
So can you imagine how much worse it would be with a band of feckless morons like the BNP? Do talk sense, Albion. If you can.
But they are! that is fact, sensible or not.
Not much to say about the profanities on the posts of some others have you? Then again some seem to be beyond criticism from you whatever they say.

Comments are closed on this article.

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