Fish and chip shop owner Vanda Bardgett is naming and shaming budget airline Jet2 as she serves customers.

The T-shirt she wears across the counter of her shop in South Street, Keighley, asks: ‘Jet2.com where is my bag?’ And the reason? Vanda has not seen her luggage since landing at Leeds-Bradford Airport from her holiday in Alicante, Spain, on May 14.

“I’m planning to get other T-shirts for the staff and we will wear them till I get my bag back,” she pledged.

After umpteen telephone calls and a registered letter to the company, her precious cargo – containing among other things cigarettes for her sister which cost £400 – has still not been located.

It is the second time the Leeds-Bradford Airport-based company has been publicly criticised for misplacing luggage in two weeks.

Journalist Richard Sutcliffe, of Riddlesden, Keighley, and his friend Mark Wind, 35, waited 11 days for their bag to be returned from Palma, Majorca, where they had been on a stag do.

Mrs Bardgett said she had alerted the company when the luggage failed to arrive with her from Alicante and she later telephoned to ask when she would get it back.

“I was later told that they stop looking after ten days and that I would have to contact a call centre,” she said. “They told me that I had to keep ringing over the next 21 days and then, if it still hadn’t been found, write to Jet2 saying it was irretrievably lost. I did that and sent a registered letter – it cost me £4. That was on June 13.”

As well as her clothing, the luggage contained a camcorder and 3,000 cigarettes.

“I’m a good Jet2 customer,” said Mrs Bardgett, 37. “I go away with them again on August 24, to Spain to see my relatives, and I’m flying with them to Paris later in the year. In March I used Jet2 to fly to Germany.

“I can do four flights a year with them.”

Mrs Bardgett finally received a letter from Jet2 this week – six days after the Telegraph & Argus contacted the company.

The letter stated: “On behalf of Jet2 we apologise that your luggage has gone astray and rest assured we are making inquiries on its whereabouts.

“As soon as we receive any positive information in relation to your missing baggage we will let you know straightaway and continue to look for 100 days of being lost.”

But the letter further warns that in “the unlikely event” of it not being found, payment would be limited.

And the letter advises Mrs Bardgett that it would be better for her to pursue a claim for compensation through her travel insurer.