A WEST Yorkshire-based lettings agency has announced a collaboration with the University of Bradford.

Priestley’s will be working with the university’s School of Management to support the next generation of businesspeople.

Three teams of international students have recently completed short entrepreneurial consultancy projects for Priestley’s as part of their 15-month Masters studies in Applied Management and Entrepreneurship.

Director James Priestley and branch managers Andrea Binns and Samantha Tetley briefed the 11 students and worked with them through every stage of the challenge.

Students were tasked with identifying growth areas for Priestley’s, focusing on the sales side of the business, exploring new lettings opportunities for the firm’s Bradford branch, and improving the firm’s efficiency when managing landlord enquiries.

Each team then presented their work to the company and lecturers from the university.

James Priestley, director of Priestley’s, said: “We are strong advocates of education and training, employing apprentices and graduates from the local area.

“It was fantastic to be able to work closely with the University of Bradford on this dynamic project.

“We were all thrilled with the high standard of work on show. The students brought their A-game to the challenge, showcasing the incredible business talent that Bradford is fostering. Well done to all involved.”

Professor Vishanth Weerakkody, associate dean at the Faculty of Management and Law, added: “Entrepreneurship is a central theme in the School of Management.

“This joint project between Priestley’s and students and staff at the School of Management is a wonderful opportunity to develop entrepreneurial talent that can contribute to our local economies.

“I would like to thank the management team at Priestley’s and expert staff at the School of Management for this successful collaboration.”

James Priestley has forged strong links with the university, recently delivering a guest lecture on how to start and sustain a successful business.