A LOCAL Brewery is launching a major rebrand today which staff hope will mark the start of a new era.

Saltaire Brewery has been creating internationally acclaimed beers since 2006 but is now looking to bridge the gap between cask and, the increasingly popular, craft.

Craft beers are those where the focus is placed upon quality and creativity, rather than simple mass production.

As well as evolving the brand and refreshing its current product range, Saltaire is also introducing a new selection of beers, which includes 330ml bottles and keg beers.

The new logo is a more modern, simplified version of its old form, but it still packs a punch with bold shades, and a shape and design that takes inspiration from the brewery’s old use as a power station for local tramlines.

Saltaire’s vibrant colours are also still very much a feature of the branding, making it easy to distinguish between the different offerings.

This still includes a bright yellow to signify one of the brewery’s most famous beers, The Saltaire Blonde.

This new chapter is part of the brewery’s ambitious five-year growth plan and ongoing investment programme which is being led by managing director, Ewen Gordon.

Mr Gordon said: “The beer industry has changed so much in the last 12 years and we’re not one to rest on our laurels. It’s important to stand out in this incredibly crowded market and to do so we must tell the story of who we are: fun, considered and proud of our heritage.”

He added: “We’ve brought some of our much-loved beers up-to-date while making way for exciting and delicious specials on a regular basis.

“We’re also launching a range of four new products with a more playful, contemporary edge, backed by our reputation for quality and dependability.”

These products included, Velocity, a session IPA, Zipwire, a citrus pale, Polarity, a black IPA, and Full Tilt an Australian and New Zealand pale.

Saltaire Brewery sales and distribution director, Nick Helliwell, added: “Adventurous, craft-led products continue to make significant impact in the market, so it’s vital for us to keep developing our beers and business, while remaining authentic.”