IT has been lights, camera, action at The Broadway shopping centre as filming for a new money saving programme gets underway.
Presenters Fiona Phillips and Gabby Roslin have been in Bradford for Shop Smart: Save Money, which is currently being shown on Channel 5 on Wednesday nights.
The programme sees the pair scour for the latest deals, offers, tips and tricks, to make sure British shoppers are getting the very best value for money.
Speaking to the Telegraph & Argus about the show, Fiona said filming in Bradford has been a "brilliant" experience.
"We wanted to do a programme that was up North and Bradford has been amazing - so welcoming, so friendly," she said.
"Most consumer shows are in a studio environment and we wanted to actually be where the shopping is taking place and with all the identifiable high street stores. We've got a brilliant money guy called Andy Webb and he comes up with all sorts of deals every week.
"All deals you wouldn't know existed - he is obsessed with saving people money."
She added: "My mum was the world's ultimate saver - she looked for a deal in everything - so I think that's always been important.
"People of my mum's generation, our grandparent's generation, went through the world wars where you always had to look after money."
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