New research has shown people in Bradford will be spending £9.5 million on gifts, family meals and days out this Mother's Day.
The survey by British Land, which owns Bradford Forster Square Shopping Centre, found Bradfordians will spend £790,000 on greetings cars and £1.2 million on pamper products for today's special day.
Greetings cards, flowers, and chocolates have topped the list of this year's most popular Mothering Sunday presents.
Catherine Furlong, centre manager at Forster Square, said: “Mother’s Day is one of the busiest times of year for us, with shoppers keen to show their mums some much-deserved appreciation.
"Our research shows just how important this is as lots of mums admit to having less than an hour for themselves each day.
“Traditional Mother’s Day gifts will always be popular, but this year we’ve also seen more people choosing ‘me time’ treats such as pamper products."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here