FASHION-conscious men in Bradford feel most comfortable wearing blue or black, according to a study.
Retailer Reem Clothing asked men and women across Yorkshire what looks they preferred for themselves and each other.
The company found that yellow was the least popular colour among men, while fewer than one in ten Yorkshire women liked a man in uniform.
Thirty-eight per cent of women preferred a man dressed down in jeans and T-shirt, while 33 per cent of men would rather a woman dressed in casual clothing.
The survey was done to mark London fashion week coming to an end.
Simon Cohen, director at Reem Clothing, said: "We find that these statistics really give us an insight into our target audience and the guys that shop with us."
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