BRADFORD Bulls may still be reeling from Super League relegation but the club has confirmed one piece of good news with a three year partnership with Tetley's.
At this stage the club has declined to go into details of what the deal will mean, but describe the agreement as "substantial" - and it is expected fans will see evidence of the tie-up next season.
Part of the agreement is that Tetley (Carlsberg UK) will become the official beer of the Bulls, meaning Tetley and Carlsberg will be the club's official brews until at least the end of 2017.
The announcement comes days after sponsor Provident, which lends its name to the Bulls stadium in Odsal, said they would be meeting with the club following the relegation blow.
Tetley's have previously sponsored the Bulls and the brewery's links with the sport are already firmly established, with the company already acting as sponsors for the Challenge Cup and being the official beer of the Super League.
Bulls commercial director Danny Potticary said he was delighted to have another major brand, which was an established supporter of rugby league, getting behind the club.
“To have such a successful organisation on board here with us at the Bulls is absolutely fantastic,” said Mr Potticary, who arrived at the Provident Stadium in April.
“Tetley's (Carlsberg UK) are world-renowned brand and to see them getting behind the club is great.
“We look forward to a long a mutually-beneficial partnership with them. They have, in the past, sponsored the club and are now back to join us at the dawn of a new era for professional rugby league in the city of Bradford.
Tetley's brand manager Paul Morris believes the partnership will strengthen Tetley's position in the rugby league market, as the beer of choice for supporters far and wide.
Mr Morris said: “Tetley’s are proud to become the official beer of Bradford Bulls – for the next three years – and further extending our relationship with rugby league.
“This new deal with the club further supports our strategic position as the beer of choice for rugby league fans,” he said.
The Bulls relegation was confirmed on Sunday with a 52-26 defeat against Huddersfield Giants.
The Provident Financial Group, the Bulls main sponsor, said afterwards: "Provident was greatly saddened by the announcement of The Bulls’ relegation and shares the team’s and fans’ disappointment. We will be meeting with The Bulls to discuss the way forward."