Bulls announce new deal with Tetley's

CHEERS: Bradford Bulls and Tetley's have joined forces for three years

CHEERS: Bradford Bulls and Tetley's have joined forces for three years

First published in News
Last updated

BRADFORD Bulls may still be reeling from Super League relegation but the club has confirmed one piece of good news with a three year partnership with Tetley's.

At this stage the club has declined to go into details of what the deal will mean, but describe the agreement as "substantial" - and it is expected fans will see evidence of the tie-up next season.

Part of the agreement is that Tetley (Carlsberg UK) will become the official beer of the Bulls, meaning Tetley and Carlsberg will be the club's official brews until at least the end of 2017.

The announcement comes days after sponsor Provident, which lends its name to the Bulls stadium in Odsal, said they would be meeting with the club following the relegation blow.

Tetley's have previously sponsored the Bulls and the brewery's links with the sport are already firmly established, with the company already acting as sponsors for the Challenge Cup and being the official beer of the Super League.

Bulls commercial director Danny Potticary said he was delighted to have another major brand, which was an established supporter of rugby league, getting behind the club.

“To have such a successful organisation on board here with us at the Bulls is absolutely fantastic,” said Mr Potticary, who arrived at the Provident Stadium in April.

“Tetley's (Carlsberg UK) are world-renowned brand and to see them getting behind the club is great.

“We look forward to a long a mutually-beneficial partnership with them. They have, in the past, sponsored the club and are now back to join us at the dawn of a new era for professional rugby league in the city of Bradford.

Tetley's brand manager Paul Morris believes the partnership will strengthen Tetley's position in the rugby league market, as the beer of choice for supporters far and wide.

Mr Morris said: “Tetley’s are proud to become the official beer of Bradford Bulls – for the next three years – and further extending our relationship with rugby league.

“This new deal with the club further supports our strategic position as the beer of choice for rugby league fans,” he said.

The Bulls relegation was confirmed on Sunday with a 52-26 defeat against Huddersfield Giants.

The Provident Financial Group, the Bulls main sponsor, said afterwards: "Provident was greatly saddened by the announcement of The Bulls’ relegation and shares the team’s and fans’ disappointment. We will be meeting with The Bulls to discuss the way forward."

Comments (17)

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8:50am Sat 26 Jul 14

Thee Voice of Reason says...

We're the money, We're in the money!
We're the money, We're in the money! Thee Voice of Reason
  • Score: -15

9:04am Sat 26 Jul 14

nosher says...

Was wondering how provident would react to our relegation. Let's hope they can see the clubs vision of bouncing back quickly.
Was wondering how provident would react to our relegation. Let's hope they can see the clubs vision of bouncing back quickly. nosher
  • Score: 8

10:11am Sat 26 Jul 14

col 64 says...

Thee Voice of Reason wrote:
We're the money, We're in the money!
Tvor,your mediocrity knows no bounds :-) stick to what you know best ie nothing.
[quote][p][bold]Thee Voice of Reason[/bold] wrote: We're the money, We're in the money![/p][/quote]Tvor,your mediocrity knows no bounds :-) stick to what you know best ie nothing. col 64
  • Score: 17

10:36am Sat 26 Jul 14

axelf1963 says...

TVOR has hit the nail on the head, Remember Viking after Provident deal ?
Nosher has more money than this deal is worth.
TVOR has hit the nail on the head, Remember Viking after Provident deal ? Nosher has more money than this deal is worth. axelf1963
  • Score: -17

10:56am Sat 26 Jul 14

Bone_idle18 says...

You being the nail I presume?

This is a good start to the sponsorship portfolio for next season, I think a few well jump on board to get a good deal on a championship club who will have a good following and a good chance to get into SL. Expect a lot more sponsors.
You being the nail I presume? This is a good start to the sponsorship portfolio for next season, I think a few well jump on board to get a good deal on a championship club who will have a good following and a good chance to get into SL. Expect a lot more sponsors. Bone_idle18
  • Score: 8

10:59am Sat 26 Jul 14

salford red says...

true bulls fans will keep the faith and support. the arsehole fans will run ..till you get back in SL...then they will creep back.
true bulls fans will keep the faith and support. the arsehole fans will run ..till you get back in SL...then they will creep back. salford red
  • Score: 19

11:28am Sat 26 Jul 14

Out of site says...

Probably not be around long after the bullocks don't come back up.
Probably not be around long after the bullocks don't come back up. Out of site
  • Score: -6

11:39am Sat 26 Jul 14

BCFC LAD says says...

axelf1963 wrote:
TVOR has hit the nail on the head, Remember Viking after Provident deal ?
Nosher has more money than this deal is worth.
Nearly everybody got more money than a Colloids shift worker like you.
[quote][p][bold]axelf1963[/bold] wrote: TVOR has hit the nail on the head, Remember Viking after Provident deal ? Nosher has more money than this deal is worth.[/p][/quote]Nearly everybody got more money than a Colloids shift worker like you. BCFC LAD says
  • Score: 11

3:25pm Sat 26 Jul 14

Worstbus says...

Cheap beer so the bullocks fans can drown their sorrows.

FOYB!!!
Cheap beer so the bullocks fans can drown their sorrows. FOYB!!! Worstbus
  • Score: -17

4:31pm Sat 26 Jul 14

Papa Smurfs Wig says...

Garbage beer and lager, they are well suited with the brand and the club.

Where are the four old stooges?
Garbage beer and lager, they are well suited with the brand and the club. Where are the four old stooges? Papa Smurfs Wig
  • Score: -16

12:21am Sun 27 Jul 14

Papa Smurfs Wig says...

Ha ha l wanted the thumbs down. Well the traditional Tetley drinkers started to boycott the beer, Carlsberg is truly a terrible excuse of a lager and the Bulls are relegated begore the season has ended, did l lie? :-)
Ha ha l wanted the thumbs down. Well the traditional Tetley drinkers started to boycott the beer, Carlsberg is truly a terrible excuse of a lager and the Bulls are relegated begore the season has ended, did l lie? :-) Papa Smurfs Wig
  • Score: -1

7:57am Sun 27 Jul 14

silverbantam says...

Like the Bulls, Tetley's goes down easily !
Like the Bulls, Tetley's goes down easily ! silverbantam
  • Score: 2

8:20am Sun 27 Jul 14

Thee Voice of Reason says...

Papa Smurfs Wig wrote:
Ha ha l wanted the thumbs down. Well the traditional Tetley drinkers started to boycott the beer, Carlsberg is truly a terrible excuse of a lager and the Bulls are relegated begore the season has ended, did l lie? :-)
Thumbs down is a good indication the 4 old stooges are about but dare not post.

Hi Viking.
[quote][p][bold]Papa Smurfs Wig[/bold] wrote: Ha ha l wanted the thumbs down. Well the traditional Tetley drinkers started to boycott the beer, Carlsberg is truly a terrible excuse of a lager and the Bulls are relegated begore the season has ended, did l lie? :-)[/p][/quote]Thumbs down is a good indication the 4 old stooges are about but dare not post. Hi Viking. Thee Voice of Reason
  • Score: -2

10:22am Sun 27 Jul 14

Bone_idle18 says...

silverbantam wrote:
Like the Bulls, Tetley's goes down easily !
But rich from a Bantams fan, remind us about when you were in the top flight again? How many divisions have you dropped since?
[quote][p][bold]silverbantam[/bold] wrote: Like the Bulls, Tetley's goes down easily ![/p][/quote]But rich from a Bantams fan, remind us about when you were in the top flight again? How many divisions have you dropped since? Bone_idle18
  • Score: 7

12:07pm Sun 27 Jul 14

Thee Voice of Reason says...

Bone_idle18 wrote:
silverbantam wrote:
Like the Bulls, Tetley's goes down easily !
But rich from a Bantams fan, remind us about when you were in the top flight again? How many divisions have you dropped since?
Do you hear us moaning like **** blaming everyone but ourselves?

We've come back stronger and have gates the Bulls can only dream of.
[quote][p][bold]Bone_idle18[/bold] wrote: [quote][p][bold]silverbantam[/bold] wrote: Like the Bulls, Tetley's goes down easily ![/p][/quote]But rich from a Bantams fan, remind us about when you were in the top flight again? How many divisions have you dropped since?[/p][/quote]Do you hear us moaning like **** blaming everyone but ourselves? We've come back stronger and have gates the Bulls can only dream of. Thee Voice of Reason
  • Score: -3

10:39am Mon 28 Jul 14

Bone_idle18 says...

Thee Voice of Reason wrote:
Bone_idle18 wrote:
silverbantam wrote:
Like the Bulls, Tetley's goes down easily !
But rich from a Bantams fan, remind us about when you were in the top flight again? How many divisions have you dropped since?
Do you hear us moaning like **** blaming everyone but ourselves?

We've come back stronger and have gates the Bulls can only dream of.
Don't know where you get the idea Bantams fans don't moan, they moan about everything. Price of rent on the ground,lack of help from the council, perceived preferential treatment of Bulls by council (especially regarding the transfer of Odsal to the Bulls a few years ago)..the list goes on.

They are also the biggest moaners about everything Bulls related on this web site! surely your energies would be far better spent supporting your team and letting us get on with supporting ours?
[quote][p][bold]Thee Voice of Reason[/bold] wrote: [quote][p][bold]Bone_idle18[/bold] wrote: [quote][p][bold]silverbantam[/bold] wrote: Like the Bulls, Tetley's goes down easily ![/p][/quote]But rich from a Bantams fan, remind us about when you were in the top flight again? How many divisions have you dropped since?[/p][/quote]Do you hear us moaning like **** blaming everyone but ourselves? We've come back stronger and have gates the Bulls can only dream of.[/p][/quote]Don't know where you get the idea Bantams fans don't moan, they moan about everything. Price of rent on the ground,lack of help from the council, perceived preferential treatment of Bulls by council (especially regarding the transfer of Odsal to the Bulls a few years ago)..the list goes on. They are also the biggest moaners about everything Bulls related on this web site! surely your energies would be far better spent supporting your team and letting us get on with supporting ours? Bone_idle18
  • Score: 1

4:14pm Mon 28 Jul 14

Parz says...

"I don't like that beer, so therefore it's a s**t sponsorship deal."

Internet troll logic at it's best right there.
"I don't like that beer, so therefore it's a s**t sponsorship deal." Internet troll logic at it's best right there. Parz
  • Score: -1

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