Morrisons set to axe 2,500 store managers in efficiency drive

Morrisons set to axe 2,500 store managers in efficiency drive

Chief executive Dalton Philips outside Morrisons' store in Thornbury, Bradford

Morrison's Five Lane Ends store in Bradford

Morrisons' Five Lane Ends store in Bradford

SHOPPERS: Morrisons’ Five Lane Ends store in Bradford. Below, chief executive Dalton Philips

Morrisons' Five Lane Ends store in Bradford

Morrison's Five Lane Ends store in Bradford

Morrisons' Five Lane Ends store in Bradford

First published in News

More than 2,500 managers at Morrisons 500 supermarkets are facing redundancy as the beleaguered Bradford chain looks to simplify its retail management structure.

The group has started discussions with staff and their representatives about changes aimed at taking out as many as seven layers of in-store management.

The company says the simpler management structure will boost customer service.

Dalton Philips, chief executive, said: “This is the right time to modernise the way our stores are managed.

"These changes will improve our focus on customers and lead to simpler, smarter ways of working. We know that moving to the new management structure will mean uncertainty for our colleagues and we will be supporting them through the process.”

Joanne McGuinness, Usdaw national officer representing Morrison’s workers, said: ‘The next few weeks will be a worrying time for our members in Morrison’s and we will do everything possible to support them."

Morrisons stressed it would try to safeguard as many jobs as possible by redeploying affected staff in its expanding M local convenience stores where 1,000 jobs will be created and at new supermarkets where another 3,000 jobs will be added.

It has started a 45-day consultation period during which it will examine the detailed business case for the planned changes

These are the latest stage of Morrisons modernisation programme, which has seen it renew its IT systems, automate cashing up at the end of each trading day. and starting an internet food shopping operation.

Morrisons said the move would modernise the way stores are managed with the aim of reducing in-store management tiers, simplifying responsibilities and improving customer service.

Some Morrisons stores have seven tiers between the shop floor and the store manager.

It said new smarter systems would make stores simpler to manage and easier to replenish with stock .

The new management structure had been trialled and Morrisons said it had led to stronger performance and staff appreciated the clearer lines of responsibility, with roles better reflecting their work.

Customer satisfaction was also strengthened because more staff were in roles where they could engage with customers.

Mr Philips added: "We know that moving to the new management structure will mean uncertainty for our colleagues and we will be supporting them through the process.

"Implementing the new store structure would bring together department managers and supervisor positions into a single and smaller tier of team managers.

"From this group Morrisons is proposing to promote 1,000 into new duty manager roles to strengthen the senior management team in each store. Hours would also be re-invested in customer-facing jobs on the shop floor.

News of the planned restructure follows a stormy annual meeting at which Sir Ken Morrison, son of the company's founder William Morrison and a major shareholder, lambasted the store chain's top management for their strategy after the group slumped to a £176 million loss in 2013.

Comments (17)

Please log in to enable comment sorting

7:10am Wed 18 Jun 14

Albion. says...

You wouldn't have thought that they needed an average of five managers per store in the first place. It's sad that they have to lose their jobs mainly due to the boards incompetence.
You wouldn't have thought that they needed an average of five managers per store in the first place. It's sad that they have to lose their jobs mainly due to the boards incompetence. Albion.
  • Score: 13

7:28am Wed 18 Jun 14

tinytoonster says...

they have always been overloaded with managers.
when i worked there they just had the management tiers so they could pass the buck when problems arose.
the shaggy song springs to mind, "it wasn't me!!"
they have always been overloaded with managers. when i worked there they just had the management tiers so they could pass the buck when problems arose. the shaggy song springs to mind, "it wasn't me!!" tinytoonster
  • Score: 14

7:54am Wed 18 Jun 14

monobrow man says...

If you read the article it seems like they could lose 2500 but gain 4000 so that's 1500 extra jobs.
If you read the article it seems like they could lose 2500 but gain 4000 so that's 1500 extra jobs. monobrow man
  • Score: 5

8:11am Wed 18 Jun 14

Moe Bfd says...

For too long Morrisons have been taking the customers for granted and now they are facing stiff competition and cannot compete with the big giants.
They have only recently started the online business,what about the 24hr opening?....
Customer service at morrisons is absolute NILL, most of the staff do not even know where the items are in the stores!
Way too many managers so this is a good idea to clear certain people.
Also there is no point in pointing fingers at the council where the management at Morrisons is rubbish
For too long Morrisons have been taking the customers for granted and now they are facing stiff competition and cannot compete with the big giants. They have only recently started the online business,what about the 24hr opening?.... Customer service at morrisons is absolute NILL, most of the staff do not even know where the items are in the stores! Way too many managers so this is a good idea to clear certain people. Also there is no point in pointing fingers at the council where the management at Morrisons is rubbish Moe Bfd
  • Score: 14

9:18am Wed 18 Jun 14

Joedavid says...

Are the T&A photo's of E5 old ones?
Not that busy these days.
Are the T&A photo's of E5 old ones? Not that busy these days. Joedavid
  • Score: 3

9:24am Wed 18 Jun 14

bcfc1903 says...

If some WM Morrisons stores have seven layers of management between shop floor and store manager then these management cuts seem wise in the present cut throat grocer market place. Of course that is no consolation to those folk being sacked. These folk are losing their collective jobs partly as a consequence of poor management at the very top over a period of around five years. Ken Morrison would never have risked losing his core shoppers in times of recession or at any other time. The whole supermarket section has changed over the same period and all the main players are suffering through discounters such as Aldi and Lidl. All the main players will have to slim down to compete.
If some WM Morrisons stores have seven layers of management between shop floor and store manager then these management cuts seem wise in the present cut throat grocer market place. Of course that is no consolation to those folk being sacked. These folk are losing their collective jobs partly as a consequence of poor management at the very top over a period of around five years. Ken Morrison would never have risked losing his core shoppers in times of recession or at any other time. The whole supermarket section has changed over the same period and all the main players are suffering through discounters such as Aldi and Lidl. All the main players will have to slim down to compete. bcfc1903
  • Score: 9

10:21am Wed 18 Jun 14

19sharon says...

I've just called into the Girlington store to buy some salad items. All the lettuces out on display had a "Best Before" date of 18th June - today!!! I asked if they had any fresher and the assistant said no. That was all they had. Needless to say I left and went to Asda. I want some fresh salad please and if Morrisons cant provide fresh salad there's something wrong.....
I've just called into the Girlington store to buy some salad items. All the lettuces out on display had a "Best Before" date of 18th June - today!!! I asked if they had any fresher and the assistant said no. That was all they had. Needless to say I left and went to Asda. I want some fresh salad please and if Morrisons cant provide fresh salad there's something wrong..... 19sharon
  • Score: 3

10:54am Wed 18 Jun 14

Albion. says...

monobrow man wrote:
If you read the article it seems like they could lose 2500 but gain 4000 so that's 1500 extra jobs.
I bet the wage bill is still lower.
[quote][p][bold]monobrow man[/bold] wrote: If you read the article it seems like they could lose 2500 but gain 4000 so that's 1500 extra jobs.[/p][/quote]I bet the wage bill is still lower. Albion.
  • Score: 9

11:08am Wed 18 Jun 14

theoutsider says...

Ken was on with Harry Gration last night. He looked a bit weary and if I were him I would just stick to the farm and let 'the suits' flouder around. He's and the family have had their brass out of it. Set up for life they are. He really said very little but privately will be fuming. The comment about lettuce above says it all; Morribogs were alas good for a crisp lettuce. If you want a crisp lettuce Lidls are fair enough and Aldi same cheaper an all. I digress.

I would'nt put it past Ken to buy a shop on Market Street in Thornton (plenty a choice all boarded up) don his apron and start again. R's abart it Ken? think on it Village yer pinched Morribogs t'fruit n veg isle thro re-opens and you return everything back t'way it were.

Now that would get you a prime spot art side Thornton Mechanic Institute.
Ken was on with Harry Gration last night. He looked a bit weary and if I were him I would just stick to the farm and let 'the suits' flouder around. He's and the family have had their brass out of it. Set up for life they are. He really said very little but privately will be fuming. The comment about lettuce above says it all; Morribogs were alas good for a crisp lettuce. If you want a crisp lettuce Lidls are fair enough and Aldi same cheaper an all. I digress. I would'nt put it past Ken to buy a shop on Market Street in Thornton (plenty a choice all boarded up) don his apron and start again. R's abart it Ken? think on it Village yer pinched Morribogs t'fruit n veg isle thro re-opens and you return everything back t'way it were. Now that would get you a prime spot art side Thornton Mechanic Institute. theoutsider
  • Score: -1

2:36pm Wed 18 Jun 14

Avro says...

Albion. wrote:
monobrow man wrote:
If you read the article it seems like they could lose 2500 but gain 4000 so that's 1500 extra jobs.
I bet the wage bill is still lower.
So why sack 2,500 in the first place if they plan to recruit 4,000?

Surely trained existing staff is better option, or more lilely that the 4,000 are low paid mnimum wage part time jobs?
[quote][p][bold]Albion.[/bold] wrote: [quote][p][bold]monobrow man[/bold] wrote: If you read the article it seems like they could lose 2500 but gain 4000 so that's 1500 extra jobs.[/p][/quote]I bet the wage bill is still lower.[/p][/quote]So why sack 2,500 in the first place if they plan to recruit 4,000? Surely trained existing staff is better option, or more lilely that the 4,000 are low paid mnimum wage part time jobs? Avro
  • Score: 5

2:42pm Wed 18 Jun 14

Avro says...

Dalton will be next for the chop!
Dalton will be next for the chop! Avro
  • Score: 3

2:47pm Wed 18 Jun 14

Albion. says...

Avro wrote:
Albion. wrote:
monobrow man wrote:
If you read the article it seems like they could lose 2500 but gain 4000 so that's 1500 extra jobs.
I bet the wage bill is still lower.
So why sack 2,500 in the first place if they plan to recruit 4,000?

Surely trained existing staff is better option, or more lilely that the 4,000 are low paid mnimum wage part time jobs?
They probably consider that someone with the wit to be a manager wouldn't fit the blind obedience required from the cannon fodder.
[quote][p][bold]Avro[/bold] wrote: [quote][p][bold]Albion.[/bold] wrote: [quote][p][bold]monobrow man[/bold] wrote: If you read the article it seems like they could lose 2500 but gain 4000 so that's 1500 extra jobs.[/p][/quote]I bet the wage bill is still lower.[/p][/quote]So why sack 2,500 in the first place if they plan to recruit 4,000? Surely trained existing staff is better option, or more lilely that the 4,000 are low paid mnimum wage part time jobs?[/p][/quote]They probably consider that someone with the wit to be a manager wouldn't fit the blind obedience required from the cannon fodder. Albion.
  • Score: 6

7:16pm Wed 18 Jun 14

captainbaldyman says...

Avro wrote:
Dalton will be next for the chop!
Dalton should have gone 5 years ago when he started to lose customers.I just hope he has got the guts to tell these 2,500 people why they will lose their jobs,as it was his idea to promote these people and to employ graduates who have no experience in retail
[quote][p][bold]Avro[/bold] wrote: Dalton will be next for the chop![/p][/quote]Dalton should have gone 5 years ago when he started to lose customers.I just hope he has got the guts to tell these 2,500 people why they will lose their jobs,as it was his idea to promote these people and to employ graduates who have no experience in retail captainbaldyman
  • Score: 2

8:37pm Wed 18 Jun 14

Wroseman says...

You have to feel for those likely to lose their jobs but how on earth did the 'top' management put in place the policy of up to 7 managers per store? Make no wonder left hand does not know what right hand is doing!
For far too long(and still getting worse) Morrisons are trying to get customers to buy what Morrisons want to sell you not what the customer wants. Far too many own label products replacing branded goods and many essentials not on the shelf. For instance last Friday I went to E5 with my list and almost half was not available including Kerrygold Butter, Activia Pouring Yogurt (told by assistant we don't sell it anymore) Muller Light (only 3 varieties available). Small tinned tomatoes and small tinned baked beans - only own brand available in this size. I don't want own brand. Had to go to Sainsbury's to get rest of shopping.

If they don't wake up soon to what the customer wants then it will be bye-bye Morrisons.
You have to feel for those likely to lose their jobs but how on earth did the 'top' management put in place the policy of up to 7 managers per store? Make no wonder left hand does not know what right hand is doing! For far too long(and still getting worse) Morrisons are trying to get customers to buy what Morrisons want to sell you not what the customer wants. Far too many own label products replacing branded goods and many essentials not on the shelf. For instance last Friday I went to E5 with my list and almost half was not available including Kerrygold Butter, Activia Pouring Yogurt (told by assistant we don't sell it anymore) Muller Light (only 3 varieties available). Small tinned tomatoes and small tinned baked beans - only own brand available in this size. I don't want own brand. Had to go to Sainsbury's to get rest of shopping. If they don't wake up soon to what the customer wants then it will be bye-bye Morrisons. Wroseman
  • Score: 3

9:03pm Wed 18 Jun 14

micela22 says...

Morrisons` contempt for their `customers` has attributed to the loss of customers. Staff disinterest, offers unavailable, limited opening times, slow reaction to competitors, their self service tills are way behind their competitors, poor quality, or lack of, fruit & veg. Morrisons `upset` me last year & I swear I`ll go without than contribute a penny of my wages to their organisation.
Morrisons` contempt for their `customers` has attributed to the loss of customers. Staff disinterest, offers unavailable, limited opening times, slow reaction to competitors, their self service tills are way behind their competitors, poor quality, or lack of, fruit & veg. Morrisons `upset` me last year & I swear I`ll go without than contribute a penny of my wages to their organisation. micela22
  • Score: 0

9:10pm Wed 18 Jun 14

collos25 says...

Didn't you know they use E5 as an example of how not run a store I have never seen such a disaster in motion.
Didn't you know they use E5 as an example of how not run a store I have never seen such a disaster in motion. collos25
  • Score: -1

9:16pm Wed 18 Jun 14

Baldylocks72 says...

As a current employee of MORRISONS all be it for a short time which may have left ( 45 days ish ) I would like to say that this company is going down faster than the TITANIC. it was a great company to work for at the start and then came DALTON and that was the first nail in the coffin, we will as former managers still be expected to do the same job for less money, I for one will not be doing that staff are demoralised senior managers are over baring, and the customers all feel that like some of its products Morrisons is now out of date. all I can say if Morrisons was a toilet all that is left is for someone to FLUSH!!!!!!!
As a current employee of MORRISONS all be it for a short time which may have left ( 45 days ish ) I would like to say that this company is going down faster than the TITANIC. it was a great company to work for at the start and then came DALTON and that was the first nail in the coffin, we will as former managers still be expected to do the same job for less money, I for one will not be doing that staff are demoralised senior managers are over baring, and the customers all feel that like some of its products Morrisons is now out of date. all I can say if Morrisons was a toilet all that is left is for someone to FLUSH!!!!!!! Baldylocks72
  • Score: 3

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree