The Public Health Department of Bradford Council is supporting the new Dementia Friends campaign to help people develop an understanding of dementia and turn it into action to help people in their community living with the disease.

Across the Bradford district, almost 3,000 people were diagnosed with dementia last year. Including undiagnosed cases, the Alzheimer’s Society estimates there could be as many as 5,430 people living with the disease in the district.

The campaign, launched by Public Health England and Alzheimer’s Society, is encouraging people across the Bradford District to become a Dementia Friend by watching an interactive video online to increase their understanding of the disease and implementing their experience on a daily basis.

The campaign aims to create a network of one million Dementia Friends across England by 2015. As part of the campaign, adverts will appear on TV and online.

For further information on the campaign and how to become a Dementia Friend, please visit