Manorlands hospice in Oxenhope is celebrating a massive coup for the Sue Ryder charity which runs the hospice.
The national organisation has been chosen by Bradford-based supermarket giant Morrisons as its new charity partner.
A huge range of fundraising activities will now be staged by staff at the company’s 500-plus stores.
Sue Ryder bosses said the announcement was a major boost for the care provider, which opened its Oxenhope hospice 40 years ago.
“I’d like to say a huge thank you to Morrisons for choosing us,” said Heidi Travis, for the charity.
“We’re very excited to be working with such a fantastic company and we’re committed to supporting customers and colleagues with their fundraising every step of the way.”
Dalton Philips, chief executive of Morrisons, said: “Working with Sue Ryder we want to make a real difference to families affected by terminal illness across the country.”