Joy as Broadway scheme gets off the ground at last in Bradford

Bradford Telegraph and Argus: Gary Peacock overlooking the site Gary Peacock overlooking the site

Workers fencing off entrances to Bradford Urban Garden was a welcome sight in the city centre.

The open space was being sealed-off as Australian developer Westfield reclaimed the site so it can start construction work on its £260 million shopping centre.

The company took over the Broadway location in 2004 with hopes of opening in 2007, but the economic downturn meant the scheme was stalled until preparatory works started at the end of last year.

Bradford Council created Bradford Urban Garden on part of the building site in 2010 and the rest of the land was left undeveloped and became known as the “hole.”

Now the general manager of the neighbouring Midland Hotel Gary Peacock hopes that nickname will disappear as the centre takes shape.

“It’s become a point of reference. People say, ‘It’s the hotel next to the hole in the ground.’ “I try to look for the positive in it, as Oscar Wilde said ‘There is only one thing worse than being talked about, and that is not being talked about.’ I’ve had to look at it from the positive and now there’s going to be no hole in the ground, that’s a big positive.”

Mr Peacock said the shopping centre would make a big difference to the Forster Square hotel, where he has worked at for 11 years.

He said it would make a ‘massive difference in terms of foot traffic on a daily basis’. He said: “Coupled with the fact that we’ve got a couple more thousand people employed in the city centre.”

The hotel has views across the site and Mr Peacock said he would be looking out occasionally to see how building progresses.

He said: “We’re all excited by it. It’s great news for us and for the city centre at long last — it’s nothing more than we deserve.

“We bought the hotel on the back of regeneration in the city centre 14 years ago and I personally have been waiting for 11 years.

“No-one else in West Yorkshire has a Westfield, it puts Bradford firmly on the shopping map. Long-term it will have a positive effect and create more foot traffic.” He said hotel guests would also welcome the building of the centre, which will include Debenhams, Marks & Spencer and Next.

Westfield’s head of construction, Keith Whitmore, told the Telegraph & Argus last month that people could expect to see things happening “on or around January 6”.

As the construction work gathers pace, up to 2,000 workers are expected on the site with the centre due to open in December, 2015.

Comments (13)

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8:21am Tue 7 Jan 14

thatsnotmyname says...

Great news, now its time for the council to get a plan together for the rest of the city.
Great news, now its time for the council to get a plan together for the rest of the city. thatsnotmyname
  • Score: 12

8:49am Tue 7 Jan 14

yezboss says...

Joy?
Joy? yezboss
  • Score: 3

9:54am Tue 7 Jan 14

Avro says...

Will only be joy when it is up and running
Will only be joy when it is up and running Avro
  • Score: 11

10:41am Tue 7 Jan 14

MontyLeMar says...

I see Debenhams have issued an unexpected profits warning and fired their finance director. I wonder how firm their commitment to this project is?
I see Debenhams have issued an unexpected profits warning and fired their finance director. I wonder how firm their commitment to this project is? MontyLeMar
  • Score: 4

10:57am Tue 7 Jan 14

BabyDave says...

Come on T&A lets have a daily brick by brick report . . . . you know you want to !
Come on T&A lets have a daily brick by brick report . . . . you know you want to ! BabyDave
  • Score: 13

11:20am Tue 7 Jan 14

angry bradfordian says...

I fear Mr Peacock may be disappointed if he thinks that people are going to visit just because there isn't another Westfield in the area. It's just one of many developers who run shopping centres around the UK and it's the individual shops that will attract the people.

It's certainly good news for the Midland in the short term with 2,000 workers next door.
I fear Mr Peacock may be disappointed if he thinks that people are going to visit just because there isn't another Westfield in the area. It's just one of many developers who run shopping centres around the UK and it's the individual shops that will attract the people. It's certainly good news for the Midland in the short term with 2,000 workers next door. angry bradfordian
  • Score: 6

12:00pm Tue 7 Jan 14

Avro says...

MontyLeMar wrote:
I see Debenhams have issued an unexpected profits warning and fired their finance director. I wonder how firm their commitment to this project is?
According to The Telegraph," Debenhams now looks suspiciously like another company being dressed for sale" and House of Fraser waiting in the wings as a potential buyer.
[quote][p][bold]MontyLeMar[/bold] wrote: I see Debenhams have issued an unexpected profits warning and fired their finance director. I wonder how firm their commitment to this project is?[/p][/quote]According to The Telegraph," Debenhams now looks suspiciously like another company being dressed for sale" and House of Fraser waiting in the wings as a potential buyer. Avro
  • Score: 6

12:05pm Tue 7 Jan 14

justjustice says...

Joy?! What next "All Hail Westfield!", "Praise Westfield"; if you were real journalists you would be writing an article on how much they made Bradford worse thanks to their 8 year mothball!!!

And as already stated, what joy will there be when all the new tenants close their old stores? All Westfield will have done is finally filled in the hole they made 10 years ago!

The article should be titled About Bloody Time, or Better Late And After Selling It Off To Someone Else To Deal With.


"The company took over the Broadway location in 2004 with hopes of opening in 2007, but the economic downturn meant the scheme was stalled" Oh I though the recession began in 2008, not for them it appeared one year earlier, shame on them for not letting the rest of the world know!
Joy?! What next "All Hail Westfield!", "Praise Westfield"; if you were real journalists you would be writing an article on how much they made Bradford worse thanks to their 8 year mothball!!! And as already stated, what joy will there be when all the new tenants close their old stores? All Westfield will have done is finally filled in the hole they made 10 years ago! The article should be titled About Bloody Time, or Better Late And After Selling It Off To Someone Else To Deal With. "The company took over the Broadway location in 2004 with hopes of opening in 2007, but the economic downturn meant the scheme was stalled" Oh I though the recession began in 2008, not for them it appeared one year earlier, shame on them for not letting the rest of the world know! justjustice
  • Score: 9

1:30pm Tue 7 Jan 14

bcfc1903 says...

Great news, been to the Midland Hotel many times , wedding anniversary's etc, excellent hotel, the food was excellent. I'm sure once Westfield is built it will improve the hotel's business. I believe an upgrade to 4 stars is in the offing which is more good news for Bradford city centre. One thing is for sure the hotels staff and clientele will have a grandstand view of the new shopping centre being built.
Great news, been to the Midland Hotel many times , wedding anniversary's etc, excellent hotel, the food was excellent. I'm sure once Westfield is built it will improve the hotel's business. I believe an upgrade to 4 stars is in the offing which is more good news for Bradford city centre. One thing is for sure the hotels staff and clientele will have a grandstand view of the new shopping centre being built. bcfc1903
  • Score: 6

1:41pm Tue 7 Jan 14

basil fawlty says...

thatsnotmyname wrote:
Great news, now its time for the council to get a plan together for the rest of the city.
Agree entirely. For me the next priority should be the Odeon building which will hopefully become an entertainments complex with a large arena for live acts and include bars and restaurants to revive the city's nightlife.
[quote][p][bold]thatsnotmyname[/bold] wrote: Great news, now its time for the council to get a plan together for the rest of the city.[/p][/quote]Agree entirely. For me the next priority should be the Odeon building which will hopefully become an entertainments complex with a large arena for live acts and include bars and restaurants to revive the city's nightlife. basil fawlty
  • Score: 8

2:18pm Tue 7 Jan 14

basil fawlty says...

angry bradfordian wrote:
I fear Mr Peacock may be disappointed if he thinks that people are going to visit just because there isn't another Westfield in the area. It's just one of many developers who run shopping centres around the UK and it's the individual shops that will attract the people. It's certainly good news for the Midland in the short term with 2,000 workers next door.
The building phase will be great news for a lot of small businesses in the area once the site is buzzing with hundreds of workers. I expect to be seeing the local sandwich shop and takeaway owners rubbing their hands together at last.
[quote][p][bold]angry bradfordian[/bold] wrote: I fear Mr Peacock may be disappointed if he thinks that people are going to visit just because there isn't another Westfield in the area. It's just one of many developers who run shopping centres around the UK and it's the individual shops that will attract the people. It's certainly good news for the Midland in the short term with 2,000 workers next door.[/p][/quote]The building phase will be great news for a lot of small businesses in the area once the site is buzzing with hundreds of workers. I expect to be seeing the local sandwich shop and takeaway owners rubbing their hands together at last. basil fawlty
  • Score: 7

2:22pm Tue 7 Jan 14

basil fawlty says...

justjustice wrote:
Joy?! What next "All Hail Westfield!", "Praise Westfield"; if you were real journalists you would be writing an article on how much they made Bradford worse thanks to their 8 year mothball!!! And as already stated, what joy will there be when all the new tenants close their old stores? All Westfield will have done is finally filled in the hole they made 10 years ago! The article should be titled About Bloody Time, or Better Late And After Selling It Off To Someone Else To Deal With. "The company took over the Broadway location in 2004 with hopes of opening in 2007, but the economic downturn meant the scheme was stalled" Oh I though the recession began in 2008, not for them it appeared one year earlier, shame on them for not letting the rest of the world know!
I think the recession started in late 2007 in some other countries,so the writing was on the wall for the UK.
[quote][p][bold]justjustice[/bold] wrote: Joy?! What next "All Hail Westfield!", "Praise Westfield"; if you were real journalists you would be writing an article on how much they made Bradford worse thanks to their 8 year mothball!!! And as already stated, what joy will there be when all the new tenants close their old stores? All Westfield will have done is finally filled in the hole they made 10 years ago! The article should be titled About Bloody Time, or Better Late And After Selling It Off To Someone Else To Deal With. "The company took over the Broadway location in 2004 with hopes of opening in 2007, but the economic downturn meant the scheme was stalled" Oh I though the recession began in 2008, not for them it appeared one year earlier, shame on them for not letting the rest of the world know![/p][/quote]I think the recession started in late 2007 in some other countries,so the writing was on the wall for the UK. basil fawlty
  • Score: 0

7:20pm Tue 7 Jan 14

bcfc1903 says...

basil fawlty wrote:
thatsnotmyname wrote:
Great news, now its time for the council to get a plan together for the rest of the city.
Agree entirely. For me the next priority should be the Odeon building which will hopefully become an entertainments complex with a large arena for live acts and include bars and restaurants to revive the city's nightlife.
Been banging on about the Odeon for years, would love it to be refurbished and extended making it into a concert hall / conference centre. Would also like it to be a lasting memory to the old Bradford German community that did so much to build Bradford into a great city in the late 19th and early 20th century. My idea would be to call the building the Delius, Rothenstein and Wolfe.
[quote][p][bold]basil fawlty[/bold] wrote: [quote][p][bold]thatsnotmyname[/bold] wrote: Great news, now its time for the council to get a plan together for the rest of the city.[/p][/quote]Agree entirely. For me the next priority should be the Odeon building which will hopefully become an entertainments complex with a large arena for live acts and include bars and restaurants to revive the city's nightlife.[/p][/quote]Been banging on about the Odeon for years, would love it to be refurbished and extended making it into a concert hall / conference centre. Would also like it to be a lasting memory to the old Bradford German community that did so much to build Bradford into a great city in the late 19th and early 20th century. My idea would be to call the building the Delius, Rothenstein and Wolfe. bcfc1903
  • Score: -4

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