Top business team set to market Bradford as a 'Producer City'

Bradford Telegraph and Argus: On board:  Bradford Council’s leader Councillor David Green On board: Bradford Council’s leader Councillor David Green

A dream team of Bradford’s top business leaders could be formed to shout up for the city both at home and abroad.

The team would spearhead the drive to market Bradford as a ‘Producer City’ – a place which excels at creating, making and trading products.

And businesses are keen to make sure the scheme delivers results, Bradford Chamber of Commerce has said.

Details of who could sit on a newly-formed Producer City Board have emerged in a Council report going before its Governance and Audit Committee on Friday.

The board would mostly be made up of the bosses of some of Bradford’s biggest firms.

Those also getting a seat at the table include Bradford Council’s leader Councillor David Green and chief executive Tony Reeves, either the president or chief executive of Bradford Chamber of Commerce and the vice-chancellor of the University of Bradford, Professor Brian Cantor.

Coun Green was remaining tight-lipped about the business leaders who were being approached.

He said: “Until they have had the chance to consider it, we don’t want their names out there.

“What the Producer City idea is about is building on the successful partnerships we have had over the years between the Council and the private sector, but taking it to the next level, using the fact that Bradford is a city and a district that still produces, both in the traditional sense and also by growing new industries.”

The Producer City drive is a three-pronged plan aimed at making Bradford the best place to run a business. It wants to create the right infrastructure, equip people with relevant skills and increase exports.

Bradford Chamber of Commerce president Paul Mackie said: “It’s a good idea that could provide Bradford with an economic identity that raises our ambition and provides a foundation for growth and jobs. It also needs to be about deliverability and accountability.

“We have agreed that the Chamber will be on the board so that we can be at the heart of the discussions to articulate a strategy that builds on our already-strong enterprise culture.”

Comments (12)

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10:07am Mon 6 Jan 14

dazbot says...

Isn't every city a ‘Producer City'?

Every few years we have a new marketing idea for the city, none of them work because the unshakable image Bradford has to the rest of the UK.
Isn't every city a ‘Producer City'? Every few years we have a new marketing idea for the city, none of them work because the unshakable image Bradford has to the rest of the UK. dazbot

11:10am Mon 6 Jan 14

sorrow&anger says...

All this will produce is another of the Council's glossy brochures full of waffle and management jargon followed by a marketing-speak press release. If Bradford is to become a producer city Cllr Green needs to do something about the basics. Once he's fixed the traffic congestion, poor infrastructure, low skill levels, housing shortage, gun and drug crime and the general air of dereliction then he can feel free to waste our money on another of his expensive talking shops.
All this will produce is another of the Council's glossy brochures full of waffle and management jargon followed by a marketing-speak press release. If Bradford is to become a producer city Cllr Green needs to do something about the basics. Once he's fixed the traffic congestion, poor infrastructure, low skill levels, housing shortage, gun and drug crime and the general air of dereliction then he can feel free to waste our money on another of his expensive talking shops. sorrow&anger

11:10am Mon 6 Jan 14

modman61 says...

Another waste of money.
Another waste of money. modman61

11:16am Mon 6 Jan 14

BaildonGuy says...

Apart from spending a lot of our money does anybody know what Bara and his Department of Strategic Regeneration are up to these days,? Not many initiatives seem to be coming from that quarter.
Apart from spending a lot of our money does anybody know what Bara and his Department of Strategic Regeneration are up to these days,? Not many initiatives seem to be coming from that quarter. BaildonGuy

11:34am Mon 6 Jan 14

Grumpygirl says...

If our “top business leaders” were any good Bradford would already be a producer city. If Cllr. Green insists on wasting our money on another of his publicity seeking follies then he should recruit people from outside who actually know how to make a city prosperous.

Leeds springs to mind.
If our “top business leaders” were any good Bradford would already be a producer city. If Cllr. Green insists on wasting our money on another of his publicity seeking follies then he should recruit people from outside who actually know how to make a city prosperous. Leeds springs to mind. Grumpygirl

11:40am Mon 6 Jan 14

Grumpygirl says...

BaildonGuy wrote:
Apart from spending a lot of our money does anybody know what Bara and his Department of Strategic Regeneration are up to these days,? Not many initiatives seem to be coming from that quarter.
Bara's very pointedly absent from the Council team. Has Cllr. Green lost confidence in him? Given his lack of performance over the last couple of years this wouldn't be surprising.
[quote][p][bold]BaildonGuy[/bold] wrote: Apart from spending a lot of our money does anybody know what Bara and his Department of Strategic Regeneration are up to these days,? Not many initiatives seem to be coming from that quarter.[/p][/quote]Bara's very pointedly absent from the Council team. Has Cllr. Green lost confidence in him? Given his lack of performance over the last couple of years this wouldn't be surprising. Grumpygirl

12:14pm Mon 6 Jan 14

bonoforpm says...

We are already a world renown Producer City:
Serial Killers
Lunatic drivers
Drug dealers
Child groomers
Incompetent councillors
Spongers home-grown and imported
Unemployment
Bleeding heart liberal "diversity" apologists
We are already a world renown Producer City: Serial Killers Lunatic drivers Drug dealers Child groomers Incompetent councillors Spongers home-grown and imported Unemployment Bleeding heart liberal "diversity" apologists bonoforpm

12:15pm Mon 6 Jan 14

RollandSmoke says...

I'm racking my brain to think of what Bradford produces. The only thing I can think of that we have any sort of reputation for producing in recent years is cannabis. We certainly need to be producing more than this and as Osborne has just announced another £12bn in cuts to welfare we need jobs and we need them now. It's no good continuing to punish people for not taking up jobs that don't exist. But these jobs need to be paying a wage that takes people out of the benefits system all together and we all know that the employers don't want to pay a reasonable wage. I would say that these newly announced cuts prove beyond a shadow of a doubt that these are ideological attacks but Labour have not said they will do anything different. The fact is they wont, they'll do much the same. We don't have party politics anymore we have Common purpose. This is not and never has been austerity, it's a cull.
I'm racking my brain to think of what Bradford produces. The only thing I can think of that we have any sort of reputation for producing in recent years is cannabis. We certainly need to be producing more than this and as Osborne has just announced another £12bn in cuts to welfare we need jobs and we need them now. It's no good continuing to punish people for not taking up jobs that don't exist. But these jobs need to be paying a wage that takes people out of the benefits system all together and we all know that the employers don't want to pay a reasonable wage. I would say that these newly announced cuts prove beyond a shadow of a doubt that these are ideological attacks but Labour have not said they will do anything different. The fact is they wont, they'll do much the same. We don't have party politics anymore we have Common purpose. This is not and never has been austerity, it's a cull. RollandSmoke

12:20pm Mon 6 Jan 14

bingleymoor says...

Grumpygirl, Bara has left or is leaving shortly for Bristol Council. The news came out over the holidays, so he wont be involved.

Sadly the same old tired record will be played by the usual suspects, Paul Mackie of the Chamber with Sandy Needham, Andrew Mason, Harold Robinson, Balbir Panesar, Dalton Philips (surely enough on with Morrisons problems) and the usual sprinkle of washed up Councillors.
Needs a whole new view, get the infrastructure right first, inner ring road, outer ring road and Cross Rail to hook into HS2, sorry just dreaming.
Grumpygirl, Bara has left or is leaving shortly for Bristol Council. The news came out over the holidays, so he wont be involved. Sadly the same old tired record will be played by the usual suspects, Paul Mackie of the Chamber with Sandy Needham, Andrew Mason, Harold Robinson, Balbir Panesar, Dalton Philips (surely enough on with Morrisons problems) and the usual sprinkle of washed up Councillors. Needs a whole new view, get the infrastructure right first, inner ring road, outer ring road and Cross Rail to hook into HS2, sorry just dreaming. bingleymoor

1:23pm Mon 6 Jan 14

Thee Voice of Reason says...

A dream team with Tony Reeves and Cllr Green. Those words in that order don't go together.
Yes Barra left, smiling with the £700k+ he got for failure. He won't be missed.
A dream team with Tony Reeves and Cllr Green. Those words in that order don't go together. Yes Barra left, smiling with the £700k+ he got for failure. He won't be missed. Thee Voice of Reason

1:51pm Mon 6 Jan 14

The Hoffster says...

bonoforpm wrote:
We are already a world renown Producer City:
Serial Killers
Lunatic drivers
Drug dealers
Child groomers
Incompetent councillors
Spongers home-grown and imported
Unemployment
Bleeding heart liberal "diversity" apologists
You forgot to add :

BNP/EDL hotspots.
[quote][p][bold]bonoforpm[/bold] wrote: We are already a world renown Producer City: Serial Killers Lunatic drivers Drug dealers Child groomers Incompetent councillors Spongers home-grown and imported Unemployment Bleeding heart liberal "diversity" apologists[/p][/quote]You forgot to add : BNP/EDL hotspots. The Hoffster

8:39pm Mon 6 Jan 14

Grumpygirl says...

bingleymoor wrote:
Grumpygirl, Bara has left or is leaving shortly for Bristol Council. The news came out over the holidays, so he wont be involved.

Sadly the same old tired record will be played by the usual suspects, Paul Mackie of the Chamber with Sandy Needham, Andrew Mason, Harold Robinson, Balbir Panesar, Dalton Philips (surely enough on with Morrisons problems) and the usual sprinkle of washed up Councillors.
Needs a whole new view, get the infrastructure right first, inner ring road, outer ring road and Cross Rail to hook into HS2, sorry just dreaming.
Thanks bingleymoor. I'd missed that piece of good news.

How did such a Failure get a job with Bristol? I've been there, it's quite a go-ahead place.

Do you know if Cllr. Green is thinking of replacing Barra? Or will he do the sensible thing, save a fortune, and disband Strategic Regeneration replacing it with a good old Planning Department to worry about the city's garden sheds and loft extensions. Lord knows, they're not capable of doing much more than that.
[quote][p][bold]bingleymoor[/bold] wrote: Grumpygirl, Bara has left or is leaving shortly for Bristol Council. The news came out over the holidays, so he wont be involved. Sadly the same old tired record will be played by the usual suspects, Paul Mackie of the Chamber with Sandy Needham, Andrew Mason, Harold Robinson, Balbir Panesar, Dalton Philips (surely enough on with Morrisons problems) and the usual sprinkle of washed up Councillors. Needs a whole new view, get the infrastructure right first, inner ring road, outer ring road and Cross Rail to hook into HS2, sorry just dreaming.[/p][/quote]Thanks bingleymoor. I'd missed that piece of good news. How did such a Failure get a job with Bristol? I've been there, it's quite a go-ahead place. Do you know if Cllr. Green is thinking of replacing Barra? Or will he do the sensible thing, save a fortune, and disband Strategic Regeneration replacing it with a good old Planning Department to worry about the city's garden sheds and loft extensions. Lord knows, they're not capable of doing much more than that. Grumpygirl

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