Bradford City fans hit out as club shop runs out of team shirts

Bradford Telegraph and Argus: City star Nahki Wells wearing this year’s Bantams shirt City star Nahki Wells wearing this year’s Bantams shirt

Bradford City Football Club’s shop has been accused of scoring a commercial own goal after it revealed record-breaking sales of its replica home shirt mean it will have no more in stock until after Christmas.

The company which runs the League One club’s shop has “apologised profusely” to fans hoping to snap up the shirts as festive gifts, saying it has been told an order for extra stock will not arrive until early January.

The 2013-14 home shirts went on sale earlier than initially planned after the Bantams reached the League Two play-off final, but despite extra stock being ordered in to meet demand, there are none left to buy.

A spokesman for the Just Sport group, which runs the shop at Valley Parade, said the colour scheme of the shirt is bespoke to the club and it had made a request to manufacturer Nike for extra stock.

He added: “We had been hopeful that a delivery of these would arrive pre-Christmas, but we have been informed by Nike that, despite the best efforts of all parties involved, the shirts will not arrive until early January.

“We wish to apologise profusely for supporters who have been trying to obtain a home shirt from the club shop and to those supporters who were hoping to get the shirts as Christmas gifts for fellow supporters.”

Fans have taken to internet forums and social networking sites to complain.

On the club’s official Facebook page, Jessica Menzies wrote: “Can't believe your shop website says kits will not be in stock in time for Christmas. It is the only thing my little boy had asked for – disappointed is not the word!”

On Twitter, @mickyoi wrote: “My dad was not happy being unable to buy a shirt for my niece in South Africa.”

Ben Garland said: “Absolute joke.”

Just Sport has said it will now offer supporters a 20 per cent discount on any home shirts pre-ordered before Christmas Eve and will issue a voucher which can be redeemed against the shirt when stock arrives in January.

Margaret Evans, of Skipton, said she had been told the situation was the same with replica away shirts. She had hoped to buy two for grandchildren Elliot, 11, and eight-year-old Chloe.

“Coming up to Christmas and given that they have had a massive season, I thought it was bad form,” she said.

Comments (22)

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7:36am Sat 14 Dec 13

Storck says...

So because the shirts were sold in MAY we have none for sale in December!

That is one hell of a order delivery time lag. I could understand if they sold out in September but 7 months.
So because the shirts were sold in MAY we have none for sale in December! That is one hell of a order delivery time lag. I could understand if they sold out in September but 7 months. Storck

7:55am Sat 14 Dec 13

The Hoffster says...

Slow news day ?
Slow news day ? The Hoffster

8:28am Sat 14 Dec 13

denislamenis says...

there has been hardly anything in that shop all season, I have been down there several times to buy a shirt for my son and one for my granddaughter, the shop is almost empty, its a massive lost opportunity to generate income for the club, its embarrassing.
there has been hardly anything in that shop all season, I have been down there several times to buy a shirt for my son and one for my granddaughter, the shop is almost empty, its a massive lost opportunity to generate income for the club, its embarrassing. denislamenis

8:58am Sat 14 Dec 13

locky1667 says...

Why are you having a pop at the club when the shop is run by a third party. Write to Nike and complain instead
Why are you having a pop at the club when the shop is run by a third party. Write to Nike and complain instead locky1667

9:26am Sat 14 Dec 13

delboybantam says...

I've been trying to get hold of 3 away shirts for my wife and 2 kids since they we're released July 25th,
Been into the shop 15-20 times over the last 5 months but just get fobbed off with 'getting some more in next week'. They wont even let me pay upfront and then save them for me when they come in!
Its getting beyond a joke now to the point of I'm thinking not to bother and wait 5 months for the 2014/2015's home or away shirt to come out and get that instead.
I've been trying to get hold of 3 away shirts for my wife and 2 kids since they we're released July 25th, Been into the shop 15-20 times over the last 5 months but just get fobbed off with 'getting some more in next week'. They wont even let me pay upfront and then save them for me when they come in! Its getting beyond a joke now to the point of I'm thinking not to bother and wait 5 months for the 2014/2015's home or away shirt to come out and get that instead. delboybantam

9:34am Sat 14 Dec 13

Olivermac says...

locky1667 wrote:
Why are you having a pop at the club when the shop is run by a third party. Write to Nike and complain instead
The club are ultimately responsable for what goes on in this shop.
The shop represents Bradford City FC and somebody with some authority from BCFC should get a grip it is totally unacceptable to be in a situation that ultimately effect the loyal supporters of Bradford City .
[quote][p][bold]locky1667[/bold] wrote: Why are you having a pop at the club when the shop is run by a third party. Write to Nike and complain instead[/p][/quote]The club are ultimately responsable for what goes on in this shop. The shop represents Bradford City FC and somebody with some authority from BCFC should get a grip it is totally unacceptable to be in a situation that ultimately effect the loyal supporters of Bradford City . Olivermac

9:46am Sat 14 Dec 13

bradford321 says...

Probably get my head shot off for commenting on this backing the clubs side, but the club/shop will know historically how many shirts they sell over the course of the season. This all stems back from last years cup run which no doubt saw stocks disappear very early - hence then being on the back foot for the play off final so they released the new kit early. Yes there has no doubt been unprecedented demands over the last 12 months, but that would be countered by people buying early for the cup final. No doubt it's a fine balance when ordering numbers, we are not Man Utd or Arsenal and the club cannot afford for 1000's of shirts to be hanging around in stock, especially when it comes to te end of this season and then another new one comes out and the cycle starts again. Last thing the club wants is 100's/1000's of unsold shirt on the shelves towards the end of this season as they are about to launch a new one.

The whole situation is simply down to begin a victim of our own success. You have to remember we are not a massive club anymore in the financial sense - it can only be run on a shoestring budget these days and that has limitations!

The only failing in my view, is that they should of forewarned everyone back in Oct not at the last minute, and that way people could of pre-ordered for Xmas in time and given the shop enough time to fulfill before Xmas.

I went in yesterday, there are some kids size in home shirts and for away shirts they had some youth sizes, aprox 10-15 small adults , a handful of adult xl, and several xxl & xxxl's. No medium or large.
Probably get my head shot off for commenting on this backing the clubs side, but the club/shop will know historically how many shirts they sell over the course of the season. This all stems back from last years cup run which no doubt saw stocks disappear very early - hence then being on the back foot for the play off final so they released the new kit early. Yes there has no doubt been unprecedented demands over the last 12 months, but that would be countered by people buying early for the cup final. No doubt it's a fine balance when ordering numbers, we are not Man Utd or Arsenal and the club cannot afford for 1000's of shirts to be hanging around in stock, especially when it comes to te end of this season and then another new one comes out and the cycle starts again. Last thing the club wants is 100's/1000's of unsold shirt on the shelves towards the end of this season as they are about to launch a new one. The whole situation is simply down to begin a victim of our own success. You have to remember we are not a massive club anymore in the financial sense - it can only be run on a shoestring budget these days and that has limitations! The only failing in my view, is that they should of forewarned everyone back in Oct not at the last minute, and that way people could of pre-ordered for Xmas in time and given the shop enough time to fulfill before Xmas. I went in yesterday, there are some kids size in home shirts and for away shirts they had some youth sizes, aprox 10-15 small adults , a handful of adult xl, and several xxl & xxxl's. No medium or large. bradford321

10:08am Sat 14 Dec 13

seasonticketholder says...

As Hannah well knows (give her special relationship) they have all been bought by the Second West regulars!

Seriously it is a poor indictment as to the ability of the shop to manage stock. In football terms an 'own goal'.
As Hannah well knows (give her special relationship) they have all been bought by the Second West regulars! Seriously it is a poor indictment as to the ability of the shop to manage stock. In football terms an 'own goal'. seasonticketholder

10:52am Sat 14 Dec 13

Waynus1971 says...

bradford321 wrote:
Probably get my head shot off for commenting on this backing the clubs side, but the club/shop will know historically how many shirts they sell over the course of the season. This all stems back from last years cup run which no doubt saw stocks disappear very early - hence then being on the back foot for the play off final so they released the new kit early. Yes there has no doubt been unprecedented demands over the last 12 months, but that would be countered by people buying early for the cup final. No doubt it's a fine balance when ordering numbers, we are not Man Utd or Arsenal and the club cannot afford for 1000's of shirts to be hanging around in stock, especially when it comes to te end of this season and then another new one comes out and the cycle starts again. Last thing the club wants is 100's/1000's of unsold shirt on the shelves towards the end of this season as they are about to launch a new one.

The whole situation is simply down to begin a victim of our own success. You have to remember we are not a massive club anymore in the financial sense - it can only be run on a shoestring budget these days and that has limitations!

The only failing in my view, is that they should of forewarned everyone back in Oct not at the last minute, and that way people could of pre-ordered for Xmas in time and given the shop enough time to fulfill before Xmas.

I went in yesterday, there are some kids size in home shirts and for away shirts they had some youth sizes, aprox 10-15 small adults , a handful of adult xl, and several xxl & xxxl's. No medium or large.
You make valid comments, but I don't think you are looking at the bigger picture. Yes, unprecedented sales at the end of last season/beginning of this caused the shelves to be bare, but come on, the season started over 4mths ago. The shop will know there is still a large demand for it's products. It is unsatisfactory that we will not be able to get stock in for Christmas.

Their argument is poor too. These are a bespoke kit and may cause delays in getting new ones made. However, we have similar issues with the away shirts and they are NOT bespoke..! I have been trying to buy a 'L' away shirt for months without success and I know I'm not alone. What is the problem with this product then? Why do we not have either shirt in the shop for Christmas?

The club aren't bothered. They sold the shop to a Third Party, so have their money already. It's no skin off their nose, financially at least, if Pro-Sport do not sell anymore. I just hope Baldwin doesn't renew the franchise when it expires next year. Nike/Pro-Sport have treated this club with zero respect. No, we aren't Man Utd or Liverpool and no, we aren't going to sell thousands of kit in Asia, but likewise, we aren't a small, League2 side either.

Disgust is not the word....!
[quote][p][bold]bradford321[/bold] wrote: Probably get my head shot off for commenting on this backing the clubs side, but the club/shop will know historically how many shirts they sell over the course of the season. This all stems back from last years cup run which no doubt saw stocks disappear very early - hence then being on the back foot for the play off final so they released the new kit early. Yes there has no doubt been unprecedented demands over the last 12 months, but that would be countered by people buying early for the cup final. No doubt it's a fine balance when ordering numbers, we are not Man Utd or Arsenal and the club cannot afford for 1000's of shirts to be hanging around in stock, especially when it comes to te end of this season and then another new one comes out and the cycle starts again. Last thing the club wants is 100's/1000's of unsold shirt on the shelves towards the end of this season as they are about to launch a new one. The whole situation is simply down to begin a victim of our own success. You have to remember we are not a massive club anymore in the financial sense - it can only be run on a shoestring budget these days and that has limitations! The only failing in my view, is that they should of forewarned everyone back in Oct not at the last minute, and that way people could of pre-ordered for Xmas in time and given the shop enough time to fulfill before Xmas. I went in yesterday, there are some kids size in home shirts and for away shirts they had some youth sizes, aprox 10-15 small adults , a handful of adult xl, and several xxl & xxxl's. No medium or large.[/p][/quote]You make valid comments, but I don't think you are looking at the bigger picture. Yes, unprecedented sales at the end of last season/beginning of this caused the shelves to be bare, but come on, the season started over 4mths ago. The shop will know there is still a large demand for it's products. It is unsatisfactory that we will not be able to get stock in for Christmas. Their argument is poor too. These are a bespoke kit and may cause delays in getting new ones made. However, we have similar issues with the away shirts and they are NOT bespoke..! I have been trying to buy a 'L' away shirt for months without success and I know I'm not alone. What is the problem with this product then? Why do we not have either shirt in the shop for Christmas? The club aren't bothered. They sold the shop to a Third Party, so have their money already. It's no skin off their nose, financially at least, if Pro-Sport do not sell anymore. I just hope Baldwin doesn't renew the franchise when it expires next year. Nike/Pro-Sport have treated this club with zero respect. No, we aren't Man Utd or Liverpool and no, we aren't going to sell thousands of kit in Asia, but likewise, we aren't a small, League2 side either. Disgust is not the word....! Waynus1971

10:54am Sat 14 Dec 13

audal says...

If they didn't change strips every season there would be no problem
If they didn't change strips every season there would be no problem audal

10:57am Sat 14 Dec 13

The Hoffster says...

locky1667 wrote:
Why are you having a pop at the club when the shop is run by a third party. Write to Nike and complain instead
Why is the club using a 3rd party to run their *own* clothing line ??
[quote][p][bold]locky1667[/bold] wrote: Why are you having a pop at the club when the shop is run by a third party. Write to Nike and complain instead[/p][/quote]Why is the club using a 3rd party to run their *own* clothing line ?? The Hoffster

10:59am Sat 14 Dec 13

TBS says...

I don't like the home or away kit this year. I much prefer my home shirt from last season. The first time I saw City playing in the new home shirt I thought somebody had died. Then I realised there's that stupid hoop on the sleeve
I don't like the home or away kit this year. I much prefer my home shirt from last season. The first time I saw City playing in the new home shirt I thought somebody had died. Then I realised there's that stupid hoop on the sleeve TBS

11:07am Sat 14 Dec 13

Waynus1971 says...

TBS wrote:
I don't like the home or away kit this year. I much prefer my home shirt from last season. The first time I saw City playing in the new home shirt I thought somebody had died. Then I realised there's that stupid hoop on the sleeve
And your point is ......?

It is irrespective whether YOU like the kits or not. Luckily for you, you will not be disappointed, but there are 000s that are/will be. This story and subsequent comments are about the company treating our club as a second-rate entity and is is simply unacceptable. They don't even bother replying to emails...!
[quote][p][bold]TBS[/bold] wrote: I don't like the home or away kit this year. I much prefer my home shirt from last season. The first time I saw City playing in the new home shirt I thought somebody had died. Then I realised there's that stupid hoop on the sleeve[/p][/quote]And your point is ......? It is irrespective whether YOU like the kits or not. Luckily for you, you will not be disappointed, but there are 000s that are/will be. This story and subsequent comments are about the company treating our club as a second-rate entity and is is simply unacceptable. They don't even bother replying to emails...! Waynus1971

11:13am Sat 14 Dec 13

Waynus1971 says...

Olivermac wrote:
locky1667 wrote:
Why are you having a pop at the club when the shop is run by a third party. Write to Nike and complain instead
The club are ultimately responsable for what goes on in this shop.
The shop represents Bradford City FC and somebody with some authority from BCFC should get a grip it is totally unacceptable to be in a situation that ultimately effect the loyal supporters of Bradford City .
If only it was that simple. We sold the franchise to Pro-Sport (a renowned subsidiary of Nike). We can't just break our agreement with them, however, I would be interested to learn where we stand in terms of our contract in relation to stock levels. By failing to deliver on orders, have they broken the Terms of the Contract?

I just hope Baldwin considers this and the farce of last February-May, when he comes to renewing the licence...!
[quote][p][bold]Olivermac[/bold] wrote: [quote][p][bold]locky1667[/bold] wrote: Why are you having a pop at the club when the shop is run by a third party. Write to Nike and complain instead[/p][/quote]The club are ultimately responsable for what goes on in this shop. The shop represents Bradford City FC and somebody with some authority from BCFC should get a grip it is totally unacceptable to be in a situation that ultimately effect the loyal supporters of Bradford City .[/p][/quote]If only it was that simple. We sold the franchise to Pro-Sport (a renowned subsidiary of Nike). We can't just break our agreement with them, however, I would be interested to learn where we stand in terms of our contract in relation to stock levels. By failing to deliver on orders, have they broken the Terms of the Contract? I just hope Baldwin considers this and the farce of last February-May, when he comes to renewing the licence...! Waynus1971

11:18am Sat 14 Dec 13

bradford321 says...

Waynus1971 wrote:
bradford321 wrote:
Probably get my head shot off for commenting on this backing the clubs side, but the club/shop will know historically how many shirts they sell over the course of the season. This all stems back from last years cup run which no doubt saw stocks disappear very early - hence then being on the back foot for the play off final so they released the new kit early. Yes there has no doubt been unprecedented demands over the last 12 months, but that would be countered by people buying early for the cup final. No doubt it's a fine balance when ordering numbers, we are not Man Utd or Arsenal and the club cannot afford for 1000's of shirts to be hanging around in stock, especially when it comes to te end of this season and then another new one comes out and the cycle starts again. Last thing the club wants is 100's/1000's of unsold shirt on the shelves towards the end of this season as they are about to launch a new one.

The whole situation is simply down to begin a victim of our own success. You have to remember we are not a massive club anymore in the financial sense - it can only be run on a shoestring budget these days and that has limitations!

The only failing in my view, is that they should of forewarned everyone back in Oct not at the last minute, and that way people could of pre-ordered for Xmas in time and given the shop enough time to fulfill before Xmas.

I went in yesterday, there are some kids size in home shirts and for away shirts they had some youth sizes, aprox 10-15 small adults , a handful of adult xl, and several xxl & xxxl's. No medium or large.
You make valid comments, but I don't think you are looking at the bigger picture. Yes, unprecedented sales at the end of last season/beginning of this caused the shelves to be bare, but come on, the season started over 4mths ago. The shop will know there is still a large demand for it's products. It is unsatisfactory that we will not be able to get stock in for Christmas.

Their argument is poor too. These are a bespoke kit and may cause delays in getting new ones made. However, we have similar issues with the away shirts and they are NOT bespoke..! I have been trying to buy a 'L' away shirt for months without success and I know I'm not alone. What is the problem with this product then? Why do we not have either shirt in the shop for Christmas?

The club aren't bothered. They sold the shop to a Third Party, so have their money already. It's no skin off their nose, financially at least, if Pro-Sport do not sell anymore. I just hope Baldwin doesn't renew the franchise when it expires next year. Nike/Pro-Sport have treated this club with zero respect. No, we aren't Man Utd or Liverpool and no, we aren't going to sell thousands of kit in Asia, but likewise, we aren't a small, League2 side either.

Disgust is not the word....!
Just out of interest have tried on an XL size? I normally take a L but tried XL and it's fine on me, esp in winter when you wear it over the top of something else, just a thought as if you are quick they had a couple of XL away shirts left.
[quote][p][bold]Waynus1971[/bold] wrote: [quote][p][bold]bradford321[/bold] wrote: Probably get my head shot off for commenting on this backing the clubs side, but the club/shop will know historically how many shirts they sell over the course of the season. This all stems back from last years cup run which no doubt saw stocks disappear very early - hence then being on the back foot for the play off final so they released the new kit early. Yes there has no doubt been unprecedented demands over the last 12 months, but that would be countered by people buying early for the cup final. No doubt it's a fine balance when ordering numbers, we are not Man Utd or Arsenal and the club cannot afford for 1000's of shirts to be hanging around in stock, especially when it comes to te end of this season and then another new one comes out and the cycle starts again. Last thing the club wants is 100's/1000's of unsold shirt on the shelves towards the end of this season as they are about to launch a new one. The whole situation is simply down to begin a victim of our own success. You have to remember we are not a massive club anymore in the financial sense - it can only be run on a shoestring budget these days and that has limitations! The only failing in my view, is that they should of forewarned everyone back in Oct not at the last minute, and that way people could of pre-ordered for Xmas in time and given the shop enough time to fulfill before Xmas. I went in yesterday, there are some kids size in home shirts and for away shirts they had some youth sizes, aprox 10-15 small adults , a handful of adult xl, and several xxl & xxxl's. No medium or large.[/p][/quote]You make valid comments, but I don't think you are looking at the bigger picture. Yes, unprecedented sales at the end of last season/beginning of this caused the shelves to be bare, but come on, the season started over 4mths ago. The shop will know there is still a large demand for it's products. It is unsatisfactory that we will not be able to get stock in for Christmas. Their argument is poor too. These are a bespoke kit and may cause delays in getting new ones made. However, we have similar issues with the away shirts and they are NOT bespoke..! I have been trying to buy a 'L' away shirt for months without success and I know I'm not alone. What is the problem with this product then? Why do we not have either shirt in the shop for Christmas? The club aren't bothered. They sold the shop to a Third Party, so have their money already. It's no skin off their nose, financially at least, if Pro-Sport do not sell anymore. I just hope Baldwin doesn't renew the franchise when it expires next year. Nike/Pro-Sport have treated this club with zero respect. No, we aren't Man Utd or Liverpool and no, we aren't going to sell thousands of kit in Asia, but likewise, we aren't a small, League2 side either. Disgust is not the word....![/p][/quote]Just out of interest have tried on an XL size? I normally take a L but tried XL and it's fine on me, esp in winter when you wear it over the top of something else, just a thought as if you are quick they had a couple of XL away shirts left. bradford321

12:05pm Sat 14 Dec 13

Cityman23 says...

Its bad news for the kids maybe but....... in January we're only 5 months from the launch of the next new home/away season ( 2014/15 strips) so...save your cash as they say 'Every dark cloud etc etc". Hang on and you'll be more up to date!
Its bad news for the kids maybe but....... in January we're only 5 months from the launch of the next new home/away season ( 2014/15 strips) so...save your cash as they say 'Every dark cloud etc etc". Hang on and you'll be more up to date! Cityman23

12:41pm Sat 14 Dec 13

spearmint wino says...

When we seat these deals up there should be a requirement in the contract for a minimum level of stock to be in the shop at all times.
I tried to buy a home shirt in October and they didn't have any then. I can't believe a company the size of Nike can't produce a couple of thousand football shirts in two months.
For the bigger picture what if a dad cant buy his young son a City shirt for Christmas but the uncle gets him a Leeds shirt instead, could be another supporter lost to the dark side! BTW Leeds and Town do have stock on their shelves.
When we seat these deals up there should be a requirement in the contract for a minimum level of stock to be in the shop at all times. I tried to buy a home shirt in October and they didn't have any then. I can't believe a company the size of Nike can't produce a couple of thousand football shirts in two months. For the bigger picture what if a dad cant buy his young son a City shirt for Christmas but the uncle gets him a Leeds shirt instead, could be another supporter lost to the dark side! BTW Leeds and Town do have stock on their shelves. spearmint wino

2:39pm Sat 14 Dec 13

beowulf kicks ass says...

my mate Pablo said its just a short term monetary problem which should be sorted soon.
my mate Pablo said its just a short term monetary problem which should be sorted soon. beowulf kicks ass

6:52pm Sat 14 Dec 13

nowt fresh says...

Geoff Richmond would not have missed a trick like this, get "Beaver" back, like it or not fans are putting the blame at Bradford City's door, if you are going to sub contract out make sure you have a minimum stock level available at Christmas, I would suggest the busiest time of the year (apart from or play offs) to purchase Bradford City merchandise.
Geoff Richmond would not have missed a trick like this, get "Beaver" back, like it or not fans are putting the blame at Bradford City's door, if you are going to sub contract out make sure you have a minimum stock level available at Christmas, I would suggest the busiest time of the year (apart from or play offs) to purchase Bradford City merchandise. nowt fresh

7:05am Sun 15 Dec 13

beowulf kicks ass says...

seems like your slipping into a bit of bother like your friends across the city poor planning.
seems like your slipping into a bit of bother like your friends across the city poor planning. beowulf kicks ass

9:24am Sun 15 Dec 13

tyker7745 says...

bottom line is that the running of the shop has nothing to do with City financially. But the failure of the shop to properly represent the club in a good light by being stocked properly at all times is relevant. It puts a bad lignt on the club generally

It is not a Tesco or Asda and is selling a relevantly few main items yet it cannot get it's stock control right. Did they not realise Christmas was coming?

POOR: VERY POOR
bottom line is that the running of the shop has nothing to do with City financially. But the failure of the shop to properly represent the club in a good light by being stocked properly at all times is relevant. It puts a bad lignt on the club generally It is not a Tesco or Asda and is selling a relevantly few main items yet it cannot get it's stock control right. Did they not realise Christmas was coming? POOR: VERY POOR tyker7745

9:28am Sun 15 Dec 13

wobbley-bob says...

The Hoffster wrote:
Slow news day ?
And in other News........ Our local shop has sold out of Mince Pies!
[quote][p][bold]The Hoffster[/bold] wrote: Slow news day ?[/p][/quote]And in other News........ Our local shop has sold out of Mince Pies! wobbley-bob

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