A newly-arrived peacock at a Denholme garden centre can be excused for strutting around like an emperor.

He’s been named Pharaoh Ellison by a local resident in honour of a villager who served in the First World War.

And he certainly feels like an emperor after meeting his harem of three peahens at New Coley Nurseries.

Pharaoh was named by Chris Thomas in a competition run by the nursery.

Chris felt Pharaoh was an appropriate name for the colourful bird as well as honouring the real-life Pharaoh.

She said he was named alongside fellow soldiers on a plaque in Denholme’s Mechanics Institute.

Pharaoh was born in 1874 became a draper and retailer in Denholme, dying at the age of 52 while living in Main Road. He was married to Alice and had a son called Lawrence.

Sharon Crowley, who works at New Coley, said the nursery had kept peacocks for many years.

She said: “Our last peacock passed away last year. The three females were shouting from the treetops and driving everyone nuts because there was no male around.

“The name Pharaoh is so right because now he’s strutting around with three girls.”