You don’t have to wait for next Valentine’s Day for a bunch of roses. The beauty shelves are currently packed with flowery offerings to keep you smelling sweet.

Once the reserve of ancient aunts, rose-scented products have been brought bang up to date with contemporary formulations – think fresh and alluring rather than pungent and overpowering.

“There has been a resurgence of rose-inspired scents as timelessness, quality and authenticity are major trends in the fragrance industry,” explains Trudi Loren, vice-president of corporate fragrance development at Aramis & Designer Fragrances.

“Today, the classic rose note is being reinterpreted in more fluid, luminous and effervescent ways – gone are the heavy and powdery interpretations of rose from our grandmothers’ era.”

With the beauty counters transforming into virtual flower stalls for spring, it’s time to revel in rose. Take your pick from our bunch of fragrant product offerings.

FACE FLOURISH
While real roses wilt, rose-based products can perk up complexions. Try Estelle & Thild’s Rose Otto Advanced Age Prevent Face Cream. The rose otto oil is rich in hydrating properties to fend off post-winter dryness, £47 (www.urbanretreat.co.uk).

ENGLISH ROSE
Catwalk king Paul Smith has captured the essence of his cool English rose muse in a fragrance bottle. A lighter edition of his classic rose fragrance, Paul Smith Limited Edition Rose has a refreshing heart of tea rose, £34 for 100ml EDT.

FLORIST MIST
Addicted to the fresh fragrance of roses, thorn stems and all? Boutique florist Gardenia of London has captured the essence of fresh-cut flowers and bottled it with their Red Rose & Magnolia Fragrant Body Mist, £2.99.

BLOOMING BOMB
As the name suggests, Viktor & Rolf’s Flowerbomb La Vie en Rose doesn’t skimp on the blooms. A summer edition of the legendary Flowerbomb, the intensely floral reinterpretation has three precious flowers at its heart: rose, sambac jasmine and orchid heights, £55 for 50ml EDT.

ROSEBUD AROMA
Float around the bedroom as if you’re in a field of flowers with Malin+Goetz’s Absolute Rose candle. Containing 16 per cent eau de toilette and with 60 hours of burn time, it beats a bunch of roses any day, £37.

BATH BOUQUET
Kick back and pretend you’re wallowing in a tub of luxurious petals with REN’s Moroccan Rose Otto Bath Oil. Dispersing in the water it will leave your skin delicately fragranced afterwards, £30.

FLOWERY FLUSH
Be an English rose beauty with Bobbi Brown’s Limited Edition Lilac Rose Shimmer Brick. The modern way to do shimmer, it contains bright pink, golden pink and icy pink pearl pigments that can be lightly dusted on cheeks, £32.

PURE PETALS
Perfect for hopeless romantics, fall head over heels in love with pureDKNY Rose. The fresh and floral notes are bloomed in Turkey’s Isparta valley, where the delicate pink blossoms of rose damascene variety are hand-picked each June, from £37 for 30ml EDP (nationwide).

ROSY GLOW
Give your skin a spring clean with Melvita’s Rose Nectar Milky Cleansing Oil. It magically transforms from oil to a milky lotion on contact with water to leave your face dewy fresh, £19.50.