Key figures from Bradford Council are today attempting to woo potential investors at a world-renowned property conference in the south of France.

The Council’s chief executive Tony Reeves and economic development delivery manager, Andy Taylor, have travelled to the MIPIM international real estate event in Cannes to talk about what is on offer to businesses in Bradford.

They were due to give a presentation today between 10.30am and 11am entitled Bradford City Centre Growth Zone: Commercial Opportunities and Major Developments.

During their 30-minute slot, they were expected to explain how Bradford’s “Growth Zone is a 170-hectare prime retail and commercial site in the heart of one of the UK’s largest cities” and that the “£35 million initiative provides a range of investment and development opportunities and financial incentives.”

The visit is part of a bid by the Leeds City Region, of which Bradford is part, to encourage investors to shortlist the area as a destination.

Lurene Joseph, chief executive at Leeds and Partners, said: “Delivering the Olympics, embracing the Tour de France, and being the home to a range of world class business opportunities are all ways in which we demonstrate that we have the confidence, ability and infrastructure to be a home for a wide range of investment.”

Today’s visit comes just months after a delegation of politicians and civic leaders went to London armed with the message: “There's never been a better time to invest in Bradford”.

Influential business leaders, including Dalton Phillips, the chief executive of Morrisons supermarkets, and Peter Miller, Westfield's chief operating officer, joined Bradford Council chief executive Tony Reeves and Council leader David Green in the capital with the aim of wooing major investors to the city in November.

They told bosses of other national companies how they could benefit from the Growth Zone which is planned to create 2,800 jobs in the next five years.

It is being funded through a combination of £17.6 million from the Government’s Regional Growth Fund and £17.2m from Bradford Council.

Councillor Dave Green, the Leader of Bradford Council, said: “I appreciate there is a view that things should happen within weeks, but quite often it starts a conversation that can result in a commitment to invest several months later.”