Town centre manager Philip Smith, right, at the event with Richard Dillon and Linda Gomila.
Businesses, schools and community groups will be recruited to help make Keighley a Fairtrade town.
They will be encouraged to buy, sell or use goods sourced at a fair price from growers in developing countries. A volunteer team is spearheading efforts to gain the accolade for Keighley.
The campaign was unveiled to the business community during last week's meeting of Keighley Town Centre Association.
A number of companies signed up to use Fairtrade goods or agreed to join a local steering committee.
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