Staff at a Keighley surgery are in the pink for Cervical Cancer Prevention Week.
Staff at North Street Surgery have been wearing pink and the waiting rooms are adorned with pink balloons, in support of the effort.
Posters and information boards are being used to raise awareness of the symptoms and causes of cervical cancer.
The surgery hopes the initiative will increase the number of patients attending for screening.
Operations manager Nick Giles said: “Cervical cancer is largely preventable and, if caught early, survival rates are high.
“Early detection of pre-cancerous cells and treatment of these can stop cancer developing and the best way to do this is by having smear tests every three years.
“We are urging all our female patients to be more aware of the symptoms and warning signs for cervical cancer which include abnormal bleeding, unusual discharge and pain or discomfort during sex.”
Cervical Cancer Prevention Week runs until tomorrow.
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