LOCAL businesses in Bradford have been highlighting why they trust the Telegraph & Argus to tell the stories of their success and hard work.

Last week we took part in the launch of a national campaign - Fighting Fake News - and highlighted the very real dangers of fabricated stories peddled across social media.

We pointed out the lengths we go to to get every story right - from extensive training to upholding robust standards.

The campaign has previously highlighted campaigns on key issues in the city run by the Telegraph & Argus, and the paper’s fact-based sports reporting. Now the campaign has been backed by Prime Minister Theresa May.

It is a campaign that is being supported by local papers across the UK.

This week, businesses who depend on newspapers and websites to advertise their services have explained why our trusted news service reflected well on them - and underpinned their values of quality and care.

John Tordoff, chief executive of JCT600, said his company has “long been a supporter” of the Telegraph & Argus.

He said: “As a business with our roots in Bradford, we find it a really useful way of letting people know what we’re doing, whether it’s developing our dealerships, undertaking charity fundraising or recruiting more colleagues.

“There’s no doubt that local newspapers do more than simply keep people informed, they also play an important role in giving local communities a sense of identity and pride.”

Tanya Jackson, head of corporate affairs at Yorkshire Building Society, said: “At YBS our vision is to be the UK’s most trusted financial services provider and as one of the biggest employers in Bradford our relationship with the Telegraph & Argus is crucial.

“We’re committed to the communities we serve, not only in helping people save for their futures and buy their own homes, but also in our volunteering programme, our work with local schools and the donations we make from our Charitable Foundation.

“We can rely on the Telegraph & Argus to report the good work that we do – but equally we know its journalists never shy away from tackling the big issues facing the district.

“Local media’s role in holding businesses and authorities to account is a vital public service and one nobody should take for granted.”