A leading public health official has urged Bradfordians to use today’s national ‘No Smoking’ day to quit the habit for good.

The aim of the campaign, organised by The British Heart Foundation, is to inspire people to win their personal battle with smoking and highlight support services available.

Professor Mike Kelly, director of the National Institute for Health and Care Excellence, said: “Yorkshire and the Humber has the highest prevalence of adult smokers in England, so it’s a no- brainer to tackle smoking.

“Stopping smoking may not be easy, but getting help is.”

Across the Bradford district, 21.5 per cent of adults smoke, compared with 20 per cent in Yorkshire and the Humber and nationally.

Joanne Nykol, of the stop smoking service in Bradford Council, said: “There’s lots of free support available and by using the right support, you are four times more likely to stop smoking for good.”

For details, visit nice.org.uk, or call 01274 437700.