Bradford Bulls have provided a detailed breakdown of their social media statistics over the last 12 months, as they look to improve further in the fight to reach Super League.

The top-12 ranked clubs by IMG and the RFL at the end of the 2024 campaign will play Super League rugby in 2025.

And with Bulls currently sat 14th after the indicative gradings were released in October, just 0.43 points behind 12th-placed Leigh as it stands, they know every improvement over the next few months counts.

Social media engagement of the fanbase is a key part of the ‘fandom’ pillar in the grading criteria.

And with ‘fandom’ making up 25 per cent of a club’s overall grade, how they perform on social media is vital to their future success.

Other pillars, like performance, are easy to judge for fans, but social media reach is not, so Bulls have taken the time to break down where they currently stand below.

The all-important numbers can be found below:
 
REACH: 28,309,999. From December 2022 to November 2023 inclusive, Bulls’ social media posts reached 28,309,999 users across their five main social media platforms. Their highest performing platform in this area was Facebook.
 
IMPRESSIONS: 55,539,771. From the aforementioned time period, Bulls gained 55,539,771 across all of their five main social media platforms. Their highest performing platform in this area was Twitter, with 29,300,508 impressions.
 
ENGAGEMENTS: 4,788,800. Bulls received 4,788,800 engagements across Facebook, Twitter, Instagram, Youtube and TikTok from December 2022 to November 2023. Engagements include likes, comments and shares on posts. Their highest performing platform in this metric was Twitter.
 
LIKES: 578,808. The platform that received the greatest number of likes from last December to November this year was Instagram, with 204,842 likes.
 
COMMENTS: 74,148. Facebook was the platform where Bulls received the most comments over the last 12 months, with 74,148 comments across 2,802 posts.
 
SHARES: 27,736. From December 2022 to November 2023 inclusive, Bulls’ posts were shared 27,736 times from their digital audience, with Twitter being the platform with the highest number (8,449).
 
If you are wanting to advertise your business to the club’s sizeable digital audience, email commercial@bradfordbulls.co.uk.