CITY have axed their matchday programme, the Parader.

As from Saturday’s home friendly against Derby, the programme will be no more after the club reluctantly pulled the plug.

City’s director of brand, marketing and media, Luke Flacks, said: “This decision has been an extremely difficult one to make.

“Buying a matchday programme is a long-standing tradition in the English game, but in a more digitally-minded era with the rise of social media and online content, we feel as a club it is no longer efficient for us to continue producing a matchday programme.

“While The Parader remains a popular product among sections of our supporter base, concerns have grown significantly over its financial viability.

“For the last two seasons which have seen supporters able to attend fixtures in person, the product’s creation of financial income has considerably declined, with sales in 2021/22 significantly down.

“Furthermore, as part of our attempts to become a greener organisation, we feel the production of a programme in its energy consumption, ink and paper usage is an unnecessary output in our increased sustainability efforts.

“We appreciate this move will come as a disappointment to a number of supporters young and old, though having carefully examined the pros and cons of each eventuality, we feel we have made the most suitable decision.”